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Headquartered in northern Italy in Cassola, Manfrotto designs, manufactures and markets a wide variety of cameras and lighting support equipment for the professional photography, film, theater, live entertainment and video markets. The product line includes a wide range of tripods and camera heads, lighting brackets and accessories.

Manfrotto products are sold by their own distribution companies, Manfrotto Distribution, in China, France, Germany, Hong Kong, Italy, Japan, the UK, the USA and the Netherlands, as well as independent distributors in over 65 countries around the world! The incomparable strength of the international distribution network and the efforts of the team between the company and the distributors is a key element for the success of the lines. The distributors belonging to the group provide direct access to the market, trends and essential requirements to keep the company at the forefront of development and innovation.

It has become one tradition for Manfrotto to continually invest in the latest technologies, together with the constant evaluation of the product range, production needs and consumption trends. This policy maintains the highest quality standard at all stages and sets the standards that others follow.

Manfrotto products are manufactured by Manfrotto Supports and Manfrotto Bags units.

History

At the end of the 1960s, Lino Manfrotto was a photojournalist in Bassano del Grappa for Il Gazzettino and Il Giornale di Vicenza. He also dedicates himself to industrial and advertising photography. The equipment in the photographer's studio was heavy, heavy and did not facilitate the work of professionals. The market offered a wide range of studio flashes and quartz lights, but completely neglected the basic accessories like brackets, spears and clips.

So, with the help of a collaborator, Lino Manfrotto made his first products, including a light and sturdy lamp, which turned out to be quite tall. For a few years he only produced a few pieces to meet the needs of his photographer friends. He subsequently decided to present them internationally, getting his first significant order from a Swiss distributor.

The garage has become a production workshop. It was there that the first Manfrotto booms, telescopic rods and other supports were produced. He soon realized that production capacity was insufficient to fulfill all customer orders.

1970s In 1972 Lino Manfrotto met Gilberto Battocchio, a technician from a mechanical company in Bassano. The commercial and product soul has found its technical counterpart. It was a very important moment. The arrival of Battocchio transforms the Lino product into three-dimensional solutions. The two have formed a great team and, in a few years, have created a world leader company.

In 1974 the first Manfrotto tripod was launched. Innovative, lightweight and versatile, Manfrotto tripods and mounts have achieved success in many markets. Items like Superboom, Autopole® and Superclamp® have become an important part of all photographic studios around the world. What about the competition? They followed and copied, but were unable to match Manfrotto's innovation, quality, performance and service.

80s

The Group grows and, in 1986, Manfrotto already had 6 production units in Bassano, and then expanded in Feltre, establishing another 5 factories in two years.

In 1987/88 the Avenger brand was created and production started, responding to the needs of the photography and cinema market. The quality of the product has become the hallmark of this line, able to withstand extreme use, adverse weather conditions with high load capacity.

Innovative and quality products with a world-famous brand and an extensive distribution network covering 140 countries with high-level personnel, have attracted the interest of international investors. In 1989 the entire stake in Lino Manfrotto was sold to British Vitec Group plc, a multinational company listed on the London Stock Exchange. At the time it operated in the broadcasting sector with American, German, British and French branches.

The 90s

1992 saw the purchase of the French company Gitzo, leader in the sector of tripods and heads for the most advanced amateurs and professional photography.

In 1993 the American company Bogen, specialized in the distribution of photographic material in the USA, was acquired.

2000-2010

In 2004, the distribution company Bogen Imaging GmbH was launched in Germany.

In 2005, Kata, a leading Israeli company in the field of camera bags, was acquired. In the same year, the group also received a license to distribute National Geographic photographic contributions.

In 2006, two new groups were added to Bogen Imaging's distribution network, one in Japan and the other in the UK.

In 2010 Bogen Imaging changed its name to become Manfrotto Distribution in all its territories which at the time were: Germany, France, Italy, United Kingdom, Japan and USA. In the same year, two new Manfrotto distribution companies were created, based in Shanghai and Hong Kong.

In 2011, the company acquired the Lastolite brand, a leading manufacturer of backdrops and light stop equipment for the photography and video industries. Lastolite also becomes a distributor of paper funds with the Colorama brand.

From now on

In recent years, the advent of digital technology has profoundly changed the photography and video industries and is creating millions of new photography enthusiasts. Manfrotto anticipated this trend and is capitalizing on its experience to promote new solutions for photographers and videographers around the world.

In 2010 Manfrotto underwent an evolution of the brand, expanding from its core of amateurs and professionals to the new population of photo enthusiasts of "social recorders" - consumers who approach the image through smartphones and smaller cameras, and for whom photos and videos are an important social currency to share in the growing virtual meeting place of social networks. With the help of a renowned advertising agency, the brand has moved from its core of "proven professional" to the more inspiring and exclusive promise of "Imagine More" - Manfrotto has thus begun its journey to become a brand of strength.

In 2016, a new Manfrotto distribution center was established in the Netherlands, making direct distribution of all Manfrotto products even stronger.

'Manfrotto Imagine More' defines the mission to serve the creative image community by expressing and exploring one's imagination more fully, whatever the level of technical competence. This mission is driving the company towards new products such as LED lighting devices, iPhone® photo accessories, new video recording solutions, new bags and equipment solutions that will serve many more imaging enthusiasts and professionals around the world. world, whatever your skill and equipment level, and whatever your imaging mission.