About Amazon Prime Day
Amazon Prime Day is the annual shopping holiday that's exclusive to Prime subscribers, if you don't have Amazon Prime, you can sign up for a free trial just to take advantage of the deals. You may not find absolutely everything on your wish list during the Prime Day discounts, but it's the best opportunity to stock up on gifts right before Black Friday and Cyber Monday in November. Expect stellar savings on tech like 4K HDR TVs, headphones, wireless chargers, Amazon Echo and Fire products, smartphones, and more. We'll be hand-picking only the very best deals for you to check out. Many of the best early deals are on Amazon's own products and services, so there's never been a better time to try Prime.
The huge online retailer has turned its annual Prime Day sale into a serious shopping event, helped in no small part by our collective inability to turn down a good deal that's delivered right to our door. From a single day of deals, Prime Day grew to two-days.
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership. Up until the actual day, new Prime members can also get £5 credit added to their account when they sign up for Prime via Alexa on their Echo device by saying, 'Alexa, sign me up for Prime.'
Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site. Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals).
Prime Day will take place in the UK, US, United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia and, for the first time, Turkey and Brazil.
Some early Prime Day deals are kicking off as Amazon begins to build hype around the upcoming sale. As usual, these focus on Amazon-branded hardware and other aspects of the Prime membership, such as Prime Video and Kindle Unlimited.
Best tips for Amazon Prime Day
To get the most out of Prime Day, it's best to know exactly what you're shopping for. Otherwise, it's easy to get sucked down the rabbit hole of Amazon's endless lineup of deals. While Black Friday offers you a lot of time to plan for the exact deals you want to take advantage of, Prime Day deals are generally kept secret until the event kicks off, so you'll want to be ready at your computer that day to snag anything you want. The best deals are sure to sell out quickly.
There are different types of Prime Day deals to be aware of, and understanding what these are can help your planning. Prime Day will kick off with early access or countdown deals, which will appear on Amazon. Throughout the event, you'll also see spotlight deals--these run for 24 hours and can take place during the lead-up to Prime Day as well as the event itself. Lightning deals tend to be some of the best discounts of Prime Day, but these are limited-time, limited-stock items that will sell out fast. The best way to keep up with those is through the Amazon app on your phone as well as the upcoming deals page on Amazon. Hit "watch this deal" to get notified when it starts. Finally, there will be thousands of Prime Day-exclusive deals that run the entire duration of Prime Day, which will likely be 48 hours this year. These offers are still likely to sell out if they feature popular items, like the Nintendo Switch.
How do you shop on Prime Day?
Last year, Prime Day was a raging success, even bigger than those staples of the promo sales like Black Friday or Cyber Monday.
As the name of the shopping fiesta suggests, in order to qualify for the deals, you have to be an Amazon Prime member, but if you don't want the membership fee and all the perks that come with it, you could just cancel before the 30-day trial period has ended. Here's how and when to shop on Amazon Prime Day to get the best deals and discounts on TVs, phones, games, and all else: 1. Sign up for Amazon Prime to start its free trial service. You can just sign up for the gig, or you can keep your subscription for the promo codes and discounts bounty. If you have access to a student email, even better, as those lucky souls get a free six-months Amazon Prime membership. You know what to do on eBay. 2. Download the Amazon app (Android, iOS) and sign in with your Prime credentials. Since the Amazon Prime days will probably circulate deals on more than a 100,000 items, with new ones by the hour, and pre-Prime listings in the days running up to Prime Day, you'd want to add things to your cart at any given time. 3. Check out Amazon's Prime Day Guide which last year had useful shopping tips and tricks, as well as a listing of the best previous deals so you know what you may be up to on Prime Day. 4. Shop early, make a list, and fulfill orders quickly, as last year plenty of items ran out in the first few hours.
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