Diadora Promo Codes ➡️ ( Diadora Discount Codes) April 2024 UK

Diadora is an Italian manufacturer of athletic shoes, clothing, and fashion accessories. Primarily, it is best-known in its homeland. However, it is important to note that its market presence has expanded far beyond those borders, as shown by the fact that its products can be found on no fewer than four continents. Here are 10 things that you may or may not have known about Diadora:

An Italian man named Marcello Danieli was the one who founded Diadora in 1948. He had a fair amount of expertise and experience in the manufacturing of shoes and clothing, seeing as how he had been involved in that line of business since he was still a boy.

Danieli wasn't the one who came up with the name for Diadora. Instead, he was suggested the name by one of his friends. It is unknown why Danieli's friend proposed Diadora, but it is possible that it was supposed to be a Greek term that can be translated to something along the lines of 'By Means of Gifts.'

However, there are a lot of people who are skeptical that Diadora comes from that particular Greek phrase. In their case, they suspect that it comes from a corruption of 'De Ladera,' which means 'From Zadar.' For those who are unfamiliar with that name, Zadar refers to a Dalmatian town that is now recognized as the oldest continuously-inhabited settlement in the whole of Croatia.

The very first products made by Diadora were mountain climbing boots. Something that was made possible by plenty of help from Danieli's wife.

As time passed, Diadora expanded its product range bit by bit. For example, it was in the 1960s that Diadora launched both ski boots and apres-ski boots. Soon enough, these were followed up by running shoes, tennis shoes, and other products for other sports.

With that said, Diadora's success in those times would not have been possible without the reputation of excellence that it had managed to cultivate in its earliest decades of existence. After all, it was that excellence that enabled the spread of its name throughout the Italian market, which in turn, made it that much easier for it to sell its products to a receptive customer base.

Naturally, Diadora benefited a great deal from Italian trends. For example, it started making skiing products in the 1960s because there was an economic boom in that period that encouraged Italians to become more interested in recreational pursuits. Likewise, Diadora picked up a lot of talent in the 1970s because of a massive surge in athletics in the Italian youth in that period.

In the mid 1970s, Diadora took the significant step of entering the football market, which is huge in its homeland for obvious reasons. In this, Diadora was helped out by a former footballer named Roberto Bettega, who provided it with a great deal of useful information while in consultation. Ever since that time, Diadora has remained very involved with football, as shown by the number of famous footballers that it continues to sponsor.

Diadora has a joint venture set up with Win Hanverky Holdings Limited. Said venture owns the 'DIADORA' trademark in China, Hong Kong, and Macau. As such, it is responsible for manufacturing, marketing, and selling such products in those regions.

Big Names

In tennis, Diadora managed to snag the endorsement services of Bjorn Borg. Now, Borg, in a modern context, is considered one of the greatest to have ever played the sport on any surface.

This makes Diadora's sponsorship unique enough. But, it's worth noting that this deal was made just before the very highest of the champion tennis player's peak. It would solidify Diadora in the larger arena of tennis shoes.

The release of the Borg Elite - known now as the Diadora B. Elite - was one of the most significant moments in the western sports and culture. It signifies more than the prolific Grand Slam winner. The Borg Elite is the symbol of a tennis past that grappled with its own rigidity, even before the advent of Nike and Andre Agassi.

Diadora history has always been about family. The company starts as an enterprise between a husband and his wife.

Eventually, Danieli's sons would play a pivotal role in its further development. In fact, even the athletes the company endorses have always been an important voice in its history.

Borg never went very long without sending in some input about a sneaker design or concerns about an ad. Roberto Bettega, the legendary Juventus striker, and Diadora signee was another example.

In the early days of Diadora football boots, Bettega's input was treated as critical to every stage of development and design. In the eyes of the Danieli family, footballers such as Bettega and Francesco Totti are the most integral part of the performance sneaker design process.

Future as Bright as Past

What also makes sense is Diadora's continued relevance within the larger sneaker community. The brand still holds a surprising chunk of the football boots market.

But, perhaps more telling of the success behind Diadora history, and its staying power is its roster of retro models and collaborations.

Primarily, the N9000 and V7000 seem to never miss. From iteration to iteration, the brand's focus on high quality and technical brilliance does not waver.

Collaborations with some of the bigger names in the sneaker game have shown us some indisputable proof of this.