DR. VRANJES FIRENZE
From the beginning, Maestro Paolo Vranjes has been working towards a vision of exquisitely crafted and richly evocative olfactory experiences.
The story of Dr. Vranjes is intertwined with the life of Maestro Paolo Vranjes. A boy exploring nature. A grandson surrounded by his grandfather's books. An impeccably formulated chemist. Florentine and traveller. Your personal moments and universally shared memories are transformed into fragrances that can be experienced by everyone.
1983 - The Antica Officina del Farmacista
In 1983, Maestro Paolo Vranjes opened his workshop and laboratory, the Antica Officina del Farmacista in Florence. Over the years, the space became the birthplace of Dr. Vranjes' world-renowned fragrances, refined through Maestro's creative experimentation and intuitive, practical process.
1999 - Creation of Rosso Nobile
Dr. Vranjes The philosophy of designing olfactory experiences is embodied here by one of our most famous products, Rosso Nobile . Its origins are inspired by Maestro Paolo's dear friend, a filmmaker passionate about winemaking and convinced that no one could recreate the aroma of red wine. With Rosso Nobile, Maestro Paolo not only changes Francis' mind but also signals to the world of perfumery that he is setting a new standard for the creation of environmental fragrances.
2010 - Dr. Vranjes Firenze
Cradle of beauty and heart of modern fragrance, Florence has always been a vital part of our history. To further celebrate our bond with the city, we decided to change our logo and name to Dr. Vranjes Firenze.
2017 - Dr. Vranjes Worldwide
Dr. Paolo Vranjes and his wife Anna Maria are supported by BlueGem Capital Partners. This allows the development of new expansion strategies, continuing the company's growth and strengthening the business model.
2021 - 38th anniversary of Dr. Vranjes Firenze
Celebrating the 38th birthday of Dr. Vranjes Firenze is both a feature of our achievements and a launch pad for our future endeavors. With great enthusiasm, we look forward to the many projects and collaborations on the horizon.
OUR STORY
Dr. Paolo Vranjes has always been fascinated by the power of perfume. Growing up amidst the fabrics and perfumes of his grandfather's trade, he often remembers: “I was captivated by this world made of precious transparent bottles, containing rare and exciting aromas. I really wanted to know all your secrets.
Following his innate curiosity, Maestro Paolo studied chemistry, pharmacy and cosmetology. He founded Antica Officina del Farmacista in 1983, where he continues to design meaningful olfactory experiences, from homemade fragrances to personal care products, exploring the very questions he pondered as a boy: “Where do aromas come from? What makes them so special? Why does mixing them up always produce something new and magical? ”
Fueled by the passionate experimentation of Maestro Paolo, our company is dedicated to perfecting the art of immersive perfumery using the precision of science and the essence of memory. Each of our combinations is masterfully formulated, resulting in a set of original fragrances that evoke luxury, comfort and, above all, the emotional connection that creates memories.
Florentine inspiration
As our name shows, who we are is inextricable from where we came from. Known for a long tradition of craftsmanship and perfume making, the city of Florence is the muse and incubator of our creative innovation. Our iconic bottle is, aptly, inspired by Brunelleschi's Dome, a poetic tribute to the beloved Duomo that makes its home in our city's historic center. With every bottle and every gift of inspiration, we celebrate the ways in which the Florentine legacy is our heritage, while merging it with new ideas and a contemporary sensibility.