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Up to 50% Off Selected Rides with Promo Code
Apply a promo code at checkout and save up to 50% on selected taxi and PHV rides booked through Free Now.
Pre-Booking Discount: Lower Fares for Advance Trip Scheduling
Scheduling a ride in advance through the app rather than hailing on demand can unlock lower base fares, particularly for early morning or off-peak slots. The pre-booking pricing model rewards predictable demand with reduced rates, and the feature is available up to four days ahead. Combine advance booking with an active promo code for the largest overall reduction on planned journeys.
Airport Transfer Savings: Fixed-Price Deals on Major Routes
FREENOW offers fixed-price airport transfers on routes to and from major UK airports, locking in the fare regardless of traffic delays or route changes. These flat rates often undercut metered pricing during peak congestion periods, particularly for journeys to Heathrow, Gatwick, and Stansted. Booking in advance through the app secures the fixed price, and any applicable promo codes still apply on top, compounding the saving.
Pay with Linked Payment Methods for Bonus Fare Reductions
Selecting certain payment methods at checkout - particularly partnered digital wallets or specific card providers - occasionally triggers an additional fare reduction on top of any active promo codes. The bonus is applied as a post-fare adjustment rather than a pre-booking discount, appearing as a credit on the receipt. Check the payment screen for any badges indicating which methods carry current bonuses before selecting your preferred option.
Student Discount: Reduced Fares with Valid Academic Email
Riders with a verified university email address can access reduced fares through FREENOW's student programme. Registration requires linking a valid .ac.uk address to the account, after which discounted pricing applies to standard vehicle bookings. The reduction remains active throughout the academic year and resets annually upon re-verification, making it a reliable standing discount for term-time travel.
Refer a Friend and Both Receive Ride Credit
FREENOW operates a referral scheme where existing users share an invite link and both parties earn credit once the new rider completes their first journey. The credit amount varies by city and current promotion cycle, but typically lands between £5 and £10 per successful referral. Credits appear in the payment wallet and apply automatically to the next booking, reducing the out-of-pocket fare before any other discounts.
Halloween Weekend Promo: Reduced Late-Night Fares
Late October brings Halloween-specific promotions targeting the surge in night-time demand. Codes released during this window often reduce fares on evening and overnight journeys when pricing would normally peak due to high rider volume. The discount typically applies from late afternoon through the early hours, covering the busiest party and event travel times.
Black Friday Ride Deals: Discounted Fares on Peak Bookings
During the Black Friday period FREENOW typically drops promotional codes offering some of the steepest fare reductions seen all year. Past campaigns have included both percentage-based and fixed-amount discounts on standard and premium vehicle classes. The window is narrow - usually 48 to 72 hours - so pre-planning any upcoming journeys to coincide with the sale period maximises the benefit.
Fixed Discount on Selected Trip Types
Certain codes carry a fixed monetary reduction rather than a percentage, applying to specific journey categories such as airport runs or cross-city transfers. The flat-rate structure means shorter trips benefit proportionally more - a £5 reduction on a £12 fare is far more impactful than the same amount on a £45 journey. Check which trip categories qualify before entering the code, as mixed-purpose journeys may not trigger the discount.
Promotional Fare Reductions on City Centre Rides
FREENOW periodically releases codes that cut fares across urban journeys without restricting to specific vehicle types or times. These general-purpose promotions tend to appear during city-wide events or transport partnerships, offering a straightforward percentage off the metered total. The app shows accepted codes in the payment breakdown before you confirm, so failed or expired ones are flagged immediately.
10% Off Ski Resort and Winter Destination Transfers
Seasonal codes targeting winter travel routes deliver a 10% fare reduction for journeys connecting to ski resorts and alpine destinations. These promotions activate during peak winter sports season and cover transfers from major transport hubs to mountain accommodation. The discount stacks on top of any vehicle class upgrade, so booking a larger people-carrier for equipment still qualifies.
£20 Credit on Hotel-Linked Trip Bookings
A code designed for travellers heading to or from accommodation gives a flat £20 reduction on the journey fare. This pairs particularly well with airport-to-hotel transfers where the total fare would normally exceed £30, making the effective saving substantial. The credit applies per trip rather than per booking session, so each leg of a return journey needs a separate entry.
Up to 50% Off High-Demand Route Promotions
Specific codes target busy corridors - think airport transfers, major event venues, or commuter belts - with savings reaching half the standard fare. The percentage varies by route and time of day, with peak hours often carrying the deepest cuts to shift demand. Enter the code before confirming your pickup to see the adjusted price preview.
30% Off Fares with Seasonal Promo Campaigns
FREENOW runs limited-time promotional windows where a code shaves 30% off the total trip cost. These campaigns typically coincide with travel-heavy periods or city partnerships, so checking the promotions tab inside the app before booking reveals whether an active window is running. The reduction applies to the final fare including distance and time charges, not just the base rate.
10% Off Your First Ride When You Sign Up to FREENOW
New users registering an account for the first time unlock a 10% reduction on their debut booking. Create a profile through the app, verify your phone number, and the discount applies automatically when you hail your first taxi or private hire vehicle. The saving works across all vehicle classes available in your city, including standard and executive tiers.
30% Off Selected Taxi Journeys
This discount code takes 30% off the total fare on eligible taxi and PHV trips booked through the platform. The reduction is applied at checkout once the code is entered, and the maximum saving varies by city and vehicle type. Ideal for longer journeys where a flat percentage translates into a meaningful pound-figure saving.
20% Off Your Free Now Ride
A promotional code is available that knocks 20% off the fare for a single qualifying journey. Apply it in the payment screen before confirming your pickup - the discount applies to the base fare and distance charge but excludes tolls and airport surcharges. Check the app for a list of participating cities.
2% Cashback on Business Rides
If you use Free Now for work-related travel, link your corporate account to earn 2% back on every qualifying business trip. The cashback accumulates automatically each time you book through your company profile, so there is no code to enter - just make sure the ride is logged under your business account rather than a personal one.
100% Subsidy on Knowledge School Costs for Drivers
Eligible Free Now drivers can receive a full 100% subsidy covering the costs of Knowledge School training.
£10 Off Your First 2 Taxi Journeys via App
New app users can save £10 on each of their first two taxi journeys booked through the Free Now mobile app.
5% Off Your Next Trip via the App
Book your next journey through the Free Now mobile app and enjoy 5% off the total trip fare.
50% Off Select PHV or Taxi Ride via Mobile App
Book a selected PHV or taxi ride through the Free Now mobile app and get 50% off the fare.
£10 Off Your Taxi Booking with Coupon
Apply the coupon code during checkout to save £10 on your next Free Now taxi or PHV ride.
£7 Off Free Now Ride with Coupon Code
Enter the promo code when booking your next taxi journey to receive £7 off the total fare.
£20 Off Your Next Free Now Booking
Use the coupon code at checkout to get £20 off your next ride booked through the Free Now platform.
