PRETTYPARTY was founded in 2017 in Los Angeles, home to beautiful people and the hottest beauty trends-and the city where our founder, Laura Mayer, was born and raised. Says Laura, 'Whether at a movie premiere, a launch party for a clothing line, an art gallery, or my ranch, I heard the same thing from the hottest trendsetters about their look: there are plenty of options for skin care and cosmetics, but nowhere to turn for fast, easy, cost-effective, and most importantly beautiful designs for hair. So, I decided to create one.'
PRETTYPARTY's goal is simple: to provide girls of every age and lifestyle with fashionable hair designs and treatment products that save time and money, stop the damage, promote hair health, and create eye catching, shareable looks. We know that trends aren't born in ad campaigns. They are born on the streets where individuality reigns, where style starts with creativity, fun, and the right products. PRETTYPARTY and its team of designers are becoming the platform where young women can share the way they style and care for their hair.
PRETTYPARTY's do-it-yourself hair extensions feature patent-pending, salon-quality products that let you take control of your style without spending hours in a salon or blowing your entire paycheck. We want to help you achieve that insta-worthy look without damaging extensions, harsh dyes or expensive, time consuming treatments. And we want you to be able to change your look or your color to match your activity or your mood-and do it in 30 seconds or less!
Unlike human hair extensions, our patent-pending StyleFlex™ hair extensions are completely cruelty-free. That means you can achieve the looks you want while knowing that what you're putting in your hair is ethically made and never tested on animals. We also know that hair health comes from within. So, we consulted the experts and came up with a vitamin-packed, vegan gummy that you can take daily to keep your hair looking and feeling its best, all for about a dollar a day! PRETTYPARTY is starting off with hair extensions, gummies, and cool accessories, but we're far from finished. We will continue to innovate and introduce amazing new products for your hair, your lips, and your eyes. Stay tuned for more cruelty-free products to help you look and feel your best!
OUR VALUES
We love beauty and fashion! But even more importantly, we
know how essential it is to love ourselves and one another. Therefore, PRETTYPARTY has adopted what we call the PRETTYPARTY Code of Conduct.
Laura Mayer was born and raised in Los Angeles, and studied history at the University of California, Los Angeles (UCLA). During her college years she modeled for the UCLA Bruin sportswear catalog and was approached by Petite Elite-New York with a modeling opportunity that she declined to pursue her passion - teaching. After graduating from UCLA, Laura spent several years working with special education students. 'I never thought of it as a job. No matter the challenges, I looked forward to each day with excitement. Being able to teach through creative methods that were unconventional brought me, my students and staff so much joy. We became a family and that was the greatest gift.