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Brothers Paul Van Doren and Jim Van Doren, along with partners Gordon Lee and Serge Delia, open The Van Doren Rubber Company in Anaheim, California, for business on March 16.
Skateboarders who like Vans' sturdy makeup and sticky soles are seen on sports trucks throughout Southern California.
The Vans 95, now known as Era, with a padded collar and different color combinations, are designed by Tony Alva and Stacy Peralta and become the shoe of choice for a generation of skaters.
Vans 36, the Old Skool, debuts with the now famous Vans Sidestripe.
Old Skool is Vans' first skate shoe that incorporates leather panels for durability.
What started as a random Paul Van Doren scribble was originally called a "jazz rink" and has become the unmistakable mark of the Vans brand.
The Vans 98 is also featured and, with the help of BMX skaters and cyclists, the Vans Classic Slip-Ons became feverish in Southern California and will become the original Slip-On silhouette that will be known as an icon. for generations. .
The Sk8-Hi, introduced in 1978 as "Style 38", featured the now iconic Vans Sidestripe in yet another innovative silhouette.
The Sk8-Hi took skateboarding functionality to the next level, above the ankle, where skaters used and abused their lower extremities the most.
The Sk8-Hi not only protected the bones of the skateboards that catapulted them, but also brought a new look to the park.