Above

AHAVA's house is located at the lowest point on earth - the Dead Sea. This beautiful and peaceful place is a geological marvel of contrasts that only nature itself can create. With a salinity of more than 32%, the Dead Sea is the saltiest body of water in the world and ten times higher than other bodies of water. Not only does this salt keep you afloat, but it also provides your skin with essential nutrients like magnesium and calcium that keep it firm and youthful.

In 1988, AHAVA began clinical research on the effects of Dead Sea minerals on skin renewal. This was the birth of the AHAVA Dead Sea Laboratories.

Inspired by nature, our science develops skin and body care formulas that work from the inside out.

AHAVA is vegan, paraben free, SLS/SLES free, allergy tested and suitable for sensitive skin, no mineral oil, no synthetic ingredients or GMOs.

24k Gold Mineral Mud Mask

why will you love it

What do you get when you combine Dead Sea mud and 24k gold? The ultimate recipe for glowing skin.

In the spring, cleanse your complexion with detoxifying minerals that make clogged pores and dullness a thing of the past.

24k gold (btw, Cleopatra is said to have used it every night) brightens and nourishes to reverse signs of aging.

It's the perfect pre-makeup prep mask. Once you rinse it off, your skin will feel noticeably smoother and softer.

About the brand

Whenever we use an AHAVA product, we know it's good for our skin. Inspired by undiscovered botanicals and minerals, this healthy skincare brand embraces the leading science in their product development. All AHAVA products are vegan, cruelty free and paraben free.

how to use it

Apply a generous, even layer of this mask to clean skin, avoiding your eye area. Leave it on for 10 minutes and then rinse off completely with lukewarm water.

AHAVA - Skin care based on minerals.

AHAVA products are designed for every type of female and male skin and many different skin conditions - from dry and particularly sensitive skin to various skin conditions, as well as inflammation and aging. AHAVA is also for those who want to take care of their skin just a little bit more. mud and bathe in salt water. At the same time, she noticed that they put mud and sand in bottles to take home. It therefore marketed its first product in 1988. The product was a body scrub made from Dead Sea mud and sand. The company they called Dead Sea Laboratories but the name was changed to AHAVA which means love in Hebrew in the early 1990s. The name change came in connection with the company trying to enter the North American market. However, the breakthrough didn't come until 2000, when Israeli industrial engineer Benjamin Gaon poured more than $10 million into the company. Today AHAVA is represented worldwide.

Cause and effect:

- The reason why tourists go to the Dead Sea is as follows

- It contains large amounts of minerals and nutrients that help heal, care for and prevent many different skin problems - such as psoriasis, sun damage and signs of aging.

- Dead Sea treatments have the ability to strengthen our bones as the beneficial elements can penetrate deep into the body.

- The Dead Sea Mud is said to have therapeutic and healing properties that deepen and stimulate the skin.

- The skin retains hydration and softness while being revitalized.

- The minerals in Dead Sea salt water (calcium, magnesium and potassium) promote cell metabolism for the benefit of our immune system, for example cell renewal for the benefit of the health and elasticity of our skin.