About Allurez

When Raphi Mahgereft, founder and CEO of Allurez Diamonds and Fine Jewellery, graduated in 2010 from Baruch College - one of the ten senior colleges of The City University of New York (CUNY) and whose alumni include entrepreneurs like Ralph Lauren and Sidney Harman- he had one direction in mind for which his Finance and Investments degree had prepared him thoroughly: The New World, as it were, of E-commerce. In just a short time, Allurez has gone from newcomer in the industry, to 'one of the fastest growing jewellery brands in the world,' boasts Mahgereft. He has reason to crow. The product customization options, shopping from the comfort of your home, real-time access to jewellery consultants, sales that break the 50%-off barrier, free shipping and the risk-free return policy all make Allurez.com a logical alternative to what Mahgereft calls the 'overpriced shopping mall store.'

Allurez: Diamonds & Fine jewellery offers high quality fine jewellery, certified diamonds, engagement rings, and wedding bands. Formally only available to the wealthy, and celebrities Allurez Jewellers now offers jewellery ranging from 100 to the thousands.

Located in the heart of NYC, Allurez is committed to providing you with the largest selection of fine designer jewellery, engagement rings, wedding bands, and certified loose diamonds. They carry a full line of high quality items under the following categories just to mention few: Necklaces and Pendants, Bracelets, Earrings, Rings, Women's Wedding Bands, Men's Wedding Bands, Accessories, Anniversary Gifts, Birthstone Jewellery and more Their jewellery is available with a large selection of gemstones, coloured diamonds, white diamonds, and precious metals. They can also custom make your own design. Their collection is available in 14k and 18k white gold, yellow gold, and rose gold, as well as in platinum and palladium.

Jewellery is available in white gold, rose gold, yellow gold, platinum and palladium. The following products are available:

Diamond wedding bands

Diamond cuff links

Gemstone engagement rings

Pearl engagement rings

Moissanite engagement rings

Wedding bands

Necklaces Accessories

Brooches and pins

Jewellery storage

Design your own ring

Make your hand sparkle with the perfect ring from Allurez

Whether it's for a casual night out or for your sweetheart's hand in marriage, rings are a classically beautiful addition to anyone's jewellery collection. Though small, keeping a wide variety of different styles and colours on hand is a sure-fire way to spice up an ensemble for any occasion.

With so many designs to choose from, the possibilities are endless when accessorizing rings with different looks and styles. Make your jewellery collection sparkle with pieces featuring gemstones or diamond rings, or keep it simple to add a casual yet elegant touch to your look. Go for the gold if you're looking for something flashy, or consider a classic look with an attractive silver band. Build a prized collection of different rings in your jewellery box, so you can match different moods or outfits at a moment's notice.

When you're picking out women's rings to add to your collection, think about looking for other types of jewellery that will complement one another for a beautifully cohesive look. From bracelets and earrings to different types of necklaces and bracelets, each ring features unique stones to match any piece. Aside from traditional diamonds, you'll also find stylish gemstones like sapphires, emeralds or cubic zirconia. Allurez has all of the latest styles to take any ensemble to the next level.