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About Chain reaction cycle
Chain Reaction Cycles is the largest online bicycle store in the world, its purpose built 100,000 square foot facility has 350 employees dedicated to offering you extremely fast delivery of the widest variety of bicycle parts available under one roof, and all with best possible prices.
Chain Reaction Cycles, has built a very strong reputation for quality and service, winning many awards along the way, the company provides shipping worldwide, so whether you're on the road or on the other side of the world, Chain Reaction Cycles strives to deliver your products to the highest standard in the shortest possible time.
Chain Reaction Cycles is an online store specializing in mountain bike components, including power trains, frames and forks, wheels, brakes, controls, clothing and protection and accessories. Mountain Bikes Chain Reaction Cycles, Bicycle Parts, bicycles from major cycling brands such as Shimano, Mavic, Maxxis, Campagnolo, Oakley, Cube, Rockshox, Marzocchi, Sram, Formula, among others. Suspension wheels, bicycle tires, hardtails, cranks, complete suspension. Get cycling equipment at Chain Reaction Cycles.
CRC's journey began in 1984 as a small family business in Northern Ireland, serving and supporting local cyclists. It has been an incredible ride so far, with the company growing to a collective of more than 450 cyclists, swimmers, runners and passionate professionals supporting a global community of cycling and multisport athletes.
1984: Original bicycle shop, Ballynure Cycles, established.
1989: New store, Chain Reaction Cycles, is born.
1998: Focus on mail orders begins.
2000: Performs on site.
2004: The entire operation is relocated to specific installations
2007: Our first downhill mountain bike team at the World Cup created
2011: Opening of the main store in Belfast
They work hard to offer the best service, reach and value, so you just have to work hard in your saddle. Run in our veins - the cycle is in our blood
The birth of their first bicycle shop
In 1984, George and Janice Watson made the decision to open a bicycle shop and armed with just a £1,500 bank loan, they opened Ballynure Cycles in the small village of Ballynure in Northern Ireland. Janice and George have always been enthusiastic cyclists and used to spending their holidays on tour with their bikes, and with him also having a great level of mechanical experience after spending his youth working on cars and motorcycles, they were ideally placed to create an excellent little bicycle business for the family.
After some excellent years in Ballynure, the next obvious step in the business's progress was a move to the larger neighboring city of Ballyclare, with a much larger area of influence. There was no bicycle shop in the city, so in 1989 a suitable location was found and the first major change took place.
Chain reaction cycles come to life!
The move from Ballynure to Ballyclare meant that the company name had to change and, planning for the future, calling the Ballyclare Cycles store did not seem like a good idea, as another change could happen! George and Janice Watson didn't want to go through the trouble of renaming the store again, so after a family conference and suggestions from their daughter, Lola, who now runs the marketing department, created the Chain Reaction Cycles. George and Janice's bicycle-crazy son Chris had turned 16 and was getting more involved in running the business in a more specialized direction. Although there was no real mountain bike scene in the local area at the time, the store took the bold step of stocking specialized brands like GT, Marin, Proflex and Cannondale.
The risk was worth it, not only in terms of selling shares, but attracting a hardcore group of off-road racers who lived and breathed the sport. This scene grew rapidly around the store and became a local meeting place, the first Chain Reaction Cycles store was the scene of many debates. Chain Reaction Cycles began to spread its wings and became one of Northern Ireland's most specialized retailers with people traveling to buy exotic components that most bicycle stores were not prepared to stock.
The workshop staff started to enter the races and, in those early days, races were few and far between. The CRC organized some of the first downhill races in Ireland and set up Northern Ireland's first Downhill Series. It was amazing how people got to know about races at that time, without local magazines, without internet and without e-mail, but people came and ran and the scene developed and flourished with word of mouth.
Our core values are established.
During those first days of mail order sales, we quickly developed some of our core values, the same values that remain with us today:
Sell at the best possible price;
Sell only quality products;
Strive to always dispatch the goods on the same day they were ordered.
With a wide variety of actions and growing ambition, they started to think about what should happen next. Reading the bicycle magazines, they were full of stores advertising all the latest kits - the same kit we had. They realized that the future was to reach what is now called a 'global market', spreading our wings beyond Ireland. The ads were reserved, although the price of a page was incredible for us at the time. They put their best stock on the list and wait by the phone. The ads hit the streets and the phone started ringing, and because we had invested in the product, they were able to sell, it seemed like people liked how we did things!
Scaling the business to deal with growth is always a difficult point, but we always resolve it. Developing the new procedures and processes they needed has always been natural. They continue to learn and change processes daily and weekly to keep up with growth.
The focus of correspondence begins.
In 1998, the small store in Ballyclare was about to burst. The displays had to give way to boxes of new kits piled up to the ceiling and it became obvious that another change was needed. Difficult decisions were needed. However, they realized that the future would be to move to Belfast and enter a larger retail unit and try to balance street retail with their growing direct mail business, or they could go completely the other way and bite the bullet and move to a warehouse with focus almost entirely by correspondence.
So they chose the second option and hoped that local customers who were already happy to travel to buy their latest exotic kit would not need a flashy street showroom. They knew that the warehouse would also give them the chance to greatly expand their stock offerings in quantity and also offer a much wider range of specialized products.
Chain Reaction Cycles hits the web.
Some of their rivals started getting sites, but most were difficult to use and didn't seem up to the job. They believed that a site should be about content and products. Users must be able to easily find what they are looking for and never get lost on the site. The second important thing for them was honesty in the stock. Even today, on some websites, the stock is not 'active' and depends on a distributor's store order. This was even more so at the turn of 2000, when some stores seemed to list everything they could and could not or could not indicate to the customer what they actually had in stock.
The website was a success.
They were no longer limited by the number of products we could put in magazine ads. CRC can now really showcase our huge range of inventory and great prices, and orders have really started to arrive.
Vouchers to save at Chain Reaction Cycles
Looking for promotional codes and vouchers to shop and save at Chain Reaction Cycles? Check out our website for the latest coupon codes! We update the available list on a daily basis to ensure that you get to save when shopping online. To get the best and latest promotional codes, browse to the top of this page.
We are dedicated to helping our loyal visitors get discounts from as many online shops in the UK as possible. We have listed over 20,000 online shops based in the UK on our website each with a wide range of vouchers and coupon codes.
You will notice that there are vouchers for specific products and there are those for an assortment of products. Each of these vouchers can be used in the UK. We also offer promotional codes from brands and stores in China, Brazil, and Europe. This way, our loyal visitors will save when shopping internationally.
To find voucher codes on our website, we have selected the best voucher codes for Chain Reaction Cycles and placed them at the top of this page. As a result, we have saved time for our loyal visitors. So, if you are shopping at Chain Reaction Cycles, use coupon codes from our website. That way, you will save and enjoy your shopping experience.
What is a Chain Reaction Cycles voucher code?
This is a unique code generated by a computer algorithm designed to offer you discounts on your next order. Also referred to as a promotional code, discount code or promo code, online stores from around the world use the alphanumeric code to offer discounts to their customers.
How can I use Chain Reaction Cycles discount code?
Our voucher codes can be used in two ways. In method one, click 'SHOW CODE', copy and paste it into your shopping cart. Method two is where you click on 'VIEW OFFER' and you should be directed to the webshop. Here, the discount will be applied immediately.
How to locate voucher codes at 1001vouchercodes.co.uk?
Start by looking for your favourite store using the search function at the top of this page. If you are in search of a specific brand or product, type the name in the search bar. You can use the following function 'CATEGORIES' or 'SHOPs A-Z.'
You can also copy the voucher from Chain Reaction Cycles by clicking at 'VIEW OFFER' or 'SHOW OFFER.'
If the voucher code is not showing, copy it by clicking 'COPY'. If the modal is not showing, click on the big blue button with the label 'VISIT Chain Reaction Cycles.'
At Chain Reaction Cycles, you can select one or more products and add them to your shopping cart. Once you are done shopping, take a close look at the shopping cart for the space made available for your promo code. Before checkout, enter the discount code in the space provided and it should be applied automatically.
Check to ensure the voucher code is added correctly. If the voucher is not valid, then it has expired. In addition, the voucher may be valid for another product. In such a case, get another voucher code that applies for that product. Don't forget to read the terms of the discount code.
If you are successful in applying the code, share our website, voucher codes, promotional codes and offers with family and friends so that they can save too.
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