BRAND HISTORY
Of Italian nationality, Diesel was born in the city of Milan by the hands of Renzo Rosso and Adriano Goldschmeid. Founded in 1978, the name Diesel was chosen because it is a word that has the same meaning within different cultures and countries and because its pronunciation is the same, anywhere in the world. The first presentation of the Diesel clothing collection was for men's fashion.
In the 1980s, there was a boom in sales in the Italian market, and Diesel starts exporting its clothes in 1981. Its jeans are handcrafted, under a process of hand washing and water at a controlled temperature. Thanks to its creativity and originality, the Diesel is a success! As of 1985, the company becomes the sole responsibility of Renzo Rosso.
In 1990, its products could be purchased in 36 countries around the world. In Brazil, Diesel clothes and jeans can be purchased at online stores www.Diesel.com , in franchised clothing stores and, also, in multi-brand stores. To get to know the Diesel clothing collections better, take a look at their official website Diesel.com and discover what the best in terms of fashion is going on. Take the opportunity to get the best discount coupons and special payment terms.
Alongside major brands such as Giorgio Armani and Dolce & Gabbana, Diesel is one of the largest clothing, footwear and accessories manufacturers in Italy. Its main focus is clothes for young adults, mainly Jeans. The brand has stores in several cities in the world, the largest and most important of which is located in Milan.
The clothes of Diesel are intended for young teenagers and also for class A adults, who like to buy stylish and well-made clothes. In addition to pants, Diesel manufactures other pieces of clothing and fashion accessories, both for women and men. Among them are: T-shirts, dresses, skirts, sweatshirts, jeans, sunglasses, belts, bags, women's and men's shoes.
Diesel sells more than 30 million jeans annually. The jeans are made almost by hand, in a process that includes hand washes and water at a controlled temperature. The workforce is basically made up of artisans To guarantee prompt delivery to any country, the factory makes available, in Italy, a stock of approximately 400 thousand pieces. With prices ranging between 400 and 3 thousand reais per piece, Diesel has already left behind, in terms of prestige, strong brands, such as the American Calvin Klein. The brand's success consists of a combination of creativity, originality, interpretation of the future, communication strategies and technology. The Diesel brand is part of the OTB group (acronym for the expression "Only The Brave" , that is, "only the brave" ), a small luxury conglomerate founded by Renzo Rosso, which currently owns brands such as Maison Martin Margiela and Viktor & Rolf.
In Brazil, the Italian brand arrived in 1998 with the opening of its first store. It even had three units in São Paulo and Rio de Janeiro, including the one at the Iguatemi mall, which became the most profitable among its stores in the world. In 2011, after disagreements with his local partner, he closed all units to restructure. In addition, the brand's sales were hindered - among other things - by the significant increase in trips by Brazilian consumers abroad, who ended up buying jeans from Diesel for less than half the price practiced here. Diesel returned in 2012 with the opening of two stores, located in the Jardins district and in the Iguatemi JK shopping mall.
The Italian brand Diesel also usually lends all its creativity to other companies, for example, in 2010, when in partnership with the automaker FIAT, it launched the limited edition of the FIAT 500 by Diesel , which had seat covers and door panels in one darkened color, very similar to the dye used in jeans, and seams in yellow. References to the special edition also appear on the gearshift handle and even on the panel, which has the image of the mohawk head. The Italian brand elected its newest artistic director, the editor and founder of WAD magazine, the French Bruno Collin. Its mission was to create a new creative team to ensure that the brand continues to bring innovation to its consumers. He only lasted two years in office.
HOW TO BUY THROUGH THE SITE
Go to www.Diesel.com and see how easy it is to shop online. You can look at the new collection, choose the best form of payment and wait for delivery at the door if your home, with all the guarantee and security, with regard to your registration details. Diesel uses the latest technology and all information is encrypted. We do not sell our registration to any segment. Rest assured and happy shopping!
PAYMENT METHODS
The Diesel offers two forms of payment in order to facilitate both purchases. It can be via Boleto Bancário (in a single installment) or by Credit Cards Visa, Mastercard, American Express, Dinners Club and Elo.
If you use one of the aforementioned flags, you can pay for your purchases up to 06 (six) times without interest, with a minimum value of 100 reais per parcel.
STAY IN
We want you to be always up to date on our stores, collections, promotions, discounts, gift certificates and exclusive offers for customers who buy through www.Diesel.com. For this, we have a very nice Newsletter to send you, daily. Enter the field, fill in your details and receive, by email, our electronic newspaper Diesel .
CONTACT
When in doubt, the Diesel has a special channel for you. Enter the site and look for the "Contact" link. You can send an email to atendimento@Dieselbr.com.br or call 3004.9660, from 9 am to 6 pm, Monday to Friday.