Our chefs cook a storm
Keeping the nation full of bowls squeaky clean, our chefs are the superheroes of the dog food industry. Stir, chop, slice and cook new, seasonal recipes using fresh, earthy British ingredients. Cooked from scratch, especially for your dog.
We freeze and deliver your order at home
Paws for proper food! We freeze our fresh recipes to lock in all that natural goodness and then deliver them on a schedule that works best for you. Simply place them in the freezer and thaw them in the fridge for a few moments of licking your lips.
You defrost and serve hot or cold
Once thawed, our recipes last up to 5 days in the fridge. Serve straight from the refrigerator or lightly warmed for dogs who prefer a more indulgent mealtime experience.
Recyclable packaging
Good food is not just about what's good for us and our dogs, but what's good for the planet as well. Using eco-friendly compostable pots and recyclable packaging is one way our businesses help lessen our impact on the world around us.
A signature perfectly suited to your dog
Each dog is unique, so in order for us to create your custom signature, we need to know a little more about them. Tell us about your dog's age, weight, energy needs, and health or behavior issues and, as if by magic, we'll create a unique subscription profile for him.
Total control and flexibility
Take control of your subscription. You can customize many parts of your subscription, including power options. We offer different membership plans ranging from 100% Different Dog (Full Diet) to 25% (Tasty Topper), so all dogs can experience fresh food in a way that doesn't strain budget and lifestyle. It's been proven that adding 25% fresh food to your dog's diet can have great health benefits.
Choose your menu
A varied menu means your dog has a choice. Using freshly picked natural ingredients and ethically crafted meat from British farmers, our chefs chop, sizzle and bake our delicious recipes from scratch. Recipes developed by our experts with the aim of bringing back to life our dogs a truly fresh and varied diet.
Sign up today
Find out what your personalized signature looks like and change your dog's life today.
What’s on the Menu
Discover what mouth-watering recipes our chefs have been cooking up for your dog this week. With Beef, Lamb, Chicken, Turkey, Pheasant and Fish to choose from, your four-legged friend will never get bored!
Braised Beef
How about some tasty braised British Beef hand cooked with scrummy spinach, squash, carrots, a dash of mushrooms and a pinch of aromatic Parsley? This flavoursome dish is sure to be drool-worthy. Crammed with vitamins, antioxidants, beta-carotene and roughage.to keep that digestive track running smoothly. Healthy meets tasty!
Chicken Casserole
Who doesn’t love a warm traditional Chicken Casserole? Tender Chicken prepared with hearty sweet potato. They’ll be sure to come running as soon as soon as they get a whiff! Joined with some colourful red cabbage, carrots and a sprinkle of chia seeds, this recipe is full of nourishment and yumminess. Healthy meets tasty!
Hearty Beef and Berries
Treating organs with organs, this recipe is high in heart muscle but low in sodium and low in carbohydrates. Designed to help keep their heart and circulatory system healthy. We’ve added powerful antioxidants, including red cabbage and blackberries which scavenge free radicals and boost the immune system.