The fastest-growing digital retailer of lifestyle footwear, apparel and accessories in the CEE region has a unique retail concept that goes beyond the traditional online and brick-and-mortar shopping model.

Footshop has become a loved brand and integral part of sneaker subculture in Central and Eastern Europe, a cult brand on the cutting edge of new trends. Thanks to its wide customer base and stores in four European cities, the retailer has not only built exclusive relationships with its suppliers, but a fan base of over one million followers on social networks in 15 countries. In the course of the last two years, the company has almost doubled its turnover to CZK 760 million in 2019.

  • 40% increase in annual revenues (CAGR) in the last 2 years, 300,000 customers and a turnover of CZK 760 million in 2019
  • Strong market presence within the CEE region - brick-and-mortar shops in Prague, Bratislava, Budapest and Bucharest
  • Continuous growth despite the pandemic situation with a strong potential to reach a turnover of over CZK 1 billion in 3 years
  • The widest product range on the market - 4,000+ models of sneakers and many other models of apparel and accessories
  • Close cooperation with Nike NBHD, adidas Consortium and Vans Vault - privileged exclusivity for limited-edition models not commonly available to regular online stores
  • Experienced international team led by the company founder Peter Hajduček - 40 marketing professionals and 30 IT experts, localization in 15 languages
  • Estimated growth of the European fashion e-commerce industry to USD 133 billion by 2022 - 9,7% CAGR with above average growth in the lifestyle and streetwear segment

Footshop's online sales have continued to grow and the founders - even with competitive pressure from larger brands - have determined a need to approach customers in areas where they would be able to offer exclusive models from their limited editions. This gave rise to a unique retail concept, which is based on connecting the online world with the offline local community, also known as the sneaker subculture. The first brick-and-mortar store in Prague was soon followed by others and the company started to grow outside the Czech Republic. Their stylish spaces have become popular venues for meetings and the promotion of the subculture among customers in Bratislava, Budapest and, most recently, in Bucharest.

Product exclusivity as a competitive advantage

Its wide variety of choice and unique relationships with manufacturers gives Footshop a significant advantage over both its online and offline competitors. The company offers its customers more than 4,000 models of lifestyle sneakers, including trendy streetwear clothing and accessories. Footshop is also unique by its product range. The key element of the company's business model is its close collaboration with popular brands, which allows the retailer to offer exclusive models and limited editions. The breakthrough in Footshop's growth was the launch of its official collaboration with Adidas, allowing Footshop to add Yeezy Boost sneakers from the Kanye West limited edition to its portfolio. Later on, Footshop became a member of the prestigious Adidas Consortium network of stores. Other major brands, such as Nike NBHD and Vans Vault, were added soon after. One of the conditions of being able to cooperate with the big brands and offer their exclusive models is the existence of brick-and-mortar stores, which in this respect are a significant strategic aspect of the Footshop brand.

Customer at the heart of the action

In 2019, Footshop served more than 300,000 customers, generating a turnover of CZK 760 million. Since 2017, the company has increased its total revenues by 40% (CAGR), with its share of returning customers increasing by 31%. These results also confirm the success of its business strategy, which is based on customer care. This fact is reflected by its lower number of product returns compared to the rest of the industry. Footshop provides customer support in 15 languages today through an experienced team with a clear organizational structure. The management team combines abundant experience in all areas of e-commerce with internal support from 40 marketing specialists and 30 IT experts. The team is completed by experienced external business consultants who help the company with product and geographic expansion. Flagship stores also play an important role in the customer base growth strategy, where Footshop shows its local presence through various community events and social networking activities.

Market potential

One of the cornerstones of Footshop's attractiveness is, in addition to its leading market position in Central Europe, the growth of the lifestyle and streetwear footwear and clothing segment and its ongoing transition from shopping centers to the digital world. The value of the global e-commerce industry currently exceeds USD 500 billion. The footwear segment (the major part of Footshop's inventory) represents more than USD 100 billion. By 2022, the value of the entire industry will grow by about 10% (CAGR compared to 2018) to USD 700 billion and the footwear segment by almost 9% (CAGR compared to 2018) to USD 137 billion. In the CEE region, however, the growth in individual countries exceeds that value two to three times due to a significantly lower share of online sales in total retail.

Footshop in Prague

Located in the industrial-turned hip neighborhood of Holesovice in the cool former building of an electrical works, is Footshop - a store that sells sought after urban footwear, clothing and more for men and women. Conveniently located by the Vltavska metro station and several tram lines, Footshop's showroom is simply put, impressive. Housed in a large airy industrial space, the showroom has a large variety of the latest collections of world brand shoes on display - over 1200 models, to be specific. At Footshop you can feel free to try on and admire as many types as you wish - all in order to find the perfect pair of shoes. The shoe boutique is a great place to just hang out… sit down, have a look at foreign shoe magazines, and just revel in the fact that Footshop is the best shoe place in Prague. Footshop sells the best of the best in urban footwear - ensuring that there is something for everyone - including such brands as adidas, Vans, Nike, Asics, Converse, Kangaroos, New Balance, Puma, Reebok Classic, Supra, New Era, etc. At Footshop you can also purchase clothing (sweatshirts, pants, T-shirts, etc.) and accessories (caps, belts, socks, sunglasses, wallets, bags, watches, and more) from the above-mentioned brands. Besides selling amazing footwear and urban wear, this shoe boutique, in its architecturally interesting setting, often plays host to premieres, exhibitions, and parties. What's more, should you wish to shop from the convenience of your own home - simply shop for what you need on Footshop's user-friendly, multi-lingual e-shop. If you are in the market for a new pair of urban shoes, a new sweatshirt, cap, wallet or bag, look no further than Footshop.