Havaianas is a traditional Brazilian brand that appeared more than 100 years ago and became world famous with the unmistakable Havaianas flip flops. In the you find out more about Havaianas stores and you can also check out the Hawaiian models on offer.
Havaianas Discount Coupon
You can receive Havaianas promotions and exclusive Havaianas offers from the biggest and best virtual stores in Brazil selected for you in one place! Make your purchase in Havaianas and save with the most varied Havaianas Discount Coupons valid for the whole site or in specific products and categories.
Now it's very easy to find the latest discount coupons! We will provide the best Havaianas discount coupons to increase your savings and help you find the best price, free shipping and various promotions. Learn how to use the Havaianas coupon. Here at you will find the best coupons, offers and promotions from the Havaianas online store and other online stores in the specific categories.
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What is Havaianas discount coupon?
The Havaianas discount coupon (also called a coupon, gift certificate, discount coupon, promotional coupon, discount code or promotional code) are alphanumeric sequence numbers that the various online stores use to offer their customers instant discounts on online purchase of your products.
How to use a Havaianas discount coupon?
A Havaianas Coupon can be provided in two ways: through a specific link and / or through a code that you enter at the time of purchase. Search for the desired store, brand or product and find a related coupon. The following shows how to use a coupon with your purchase at Havaianas:
However, be aware of the case where the discount coupon does not "visually" offer any code. In these situations, the discount is automatically generated when you click on the coupon on the website.
These coupons are links that allow discounts on the final price of the product or group of products. On the website these links will be called OFFERS. As you can see, saving on your online purchases is simple.
Entering Havaianas and after choosing the product and placing it in the shopping cart, paste the Coupon giving a Ctrl + V in the location that the page requests. The field for filling in the coupon code usually appears in your cart, just before closing the order.
History
The design of the legitimate Havaianas sandals was inspired by a typical Japanese sandal, known as Zori: shoes formed by a thin sole made of rice straw and strips of fabric. In 1962, São Paulo Alpargatas used rubber as a raw material and adapted Japanese sandals to the Brazilian market. The shape of the rice grain was used for the texture of the insole and refers to its inspiration.
A curiosity! When Havaianas were already a success, many people started to copy them. As a result, Havaianas advertisements began to warn consumers that they should not accept fake sandals, only legitimate ones. And so much was said about fajuta that the word ended up in the Aurélio dictionary as a synonym for counterfeit and poor quality products.
Already in the early 90s, consumers themselves dictated fashion, turning the white part of the Havaianas flip-flops downwards and leaving the colored ones upwards in an attempt to 'create' an all-color sandal. From this movement, the Havaianas monocolore slippers models emerged: the Havaianas Top sandals in black, royal blue, lilac and pink. Initially in four colors, today the Top line is available in more than 15 different colors.
In 2007, an important phase of the international expansion of the brand began: Havaianas definitively planted its flag in the USA, with its own office in NY, and in 2008, it was Europe's turn, which gained headquarters in Madrid.
Symbol of Brazilian high spirits anywhere in the world world, the Havaianas sandal became a subject on the pages of the world's major magazines and newspapers and won some of the most popular windows on the planet.
Today the brand is present in more than 150 thousand points of sale throughout Brazil, exports to more than 80 countries and offers products that go far beyond the classic sandals.
Our process
Waste
Did you know that the Havaianas production process generates very little waste?
The rubber in the sandals that is left over in production becomes several other products and even new Havaianas. When we reuse materials in our production, we generate less waste. Everything to maintain a sustainable vision for the company and the main thing: to make the planet beautiful as it always has been.
Havaianas & Ipe
The Ipê institute and Havaianas have a long-standing partnership and help conserve Brazilian biodiversity, reverting 7% of sales to the Ecological Research Institute.
In the 16 years of partnership, more than 3.2 million trees have already been planted in the Atlantic Forest, which protects our fauna, did you know?
Havaianas & Conservation International
Did you know that Havaianas helps Conservation International to protect marine life, especially in the Abrolhos region, where the greatest biodiversity of the South Atlantic is located?
Environmental preservation is a cause that we embraced with our feet!
For over 10 years, 7% of the line's sales have been donated to the NGO Conservation International. Because it is beautiful to preserve nature.
Havaianas Soul Collection
Did you know that more than 60% of the Soul Collection line is made from recycled and sustainable materials, such as naturally colored organic cotton? In addition, its production uses 88% less water when compared to conventional processes. Step by step, we reach 100%.
History of Havaianas
From time to time, some products manage to overcome the field of simple market competition to permeate our routine. Its insertion power even promotes the creation of new metonymies that, in this case, lead us to invert a product for its brand. Among so many cases, we can point out that Havaianas occupy this privileged position when it comes to the clothing of our feet.
Created in 1962 by the company Alpargatas, this sandal model appeared on the Brazilian consumer market through advertising with a strongly utilitarian trait. Rather than highlighting any aesthetic aspect, the first disclosures of Havaianas emphasized the fact that the sandals did not smell, did not deform or loosen the straps. Interestingly, the use value was suggestively placed above the exchange value.
According to the notes of some researchers, the Havaianas model was inspired by a sandal model made of chipped wood and rice straw, commonly used by Japanese farmers. Perhaps because of this, the sole model has several circumferences that most resemble a grain of rice. Japanese inspiration ended up being restricted to the format, considering that the Brazilian model is all made of rubber.
Despite not being very attractive, Havaianas have conquered the consumer's taste due to their affordable value, the comfort provided and the high resistance of the product. The appeal even inspired the production of some parallel versions, which never reached debunk the original model. Responding to several attempts at competition, the brand decided to transform the slogan of the popular sandal to 'Havaianas, the legitimate ones'.
Don't stop now ... There's more after the publicity;)
As time went by, new sandal models became part of the competition of this market exploring bolder shapes and more vibrant colors. Thus, even though their qualities were preserved, Havaianas became systematically associated with low-income consumers. Between the 1980s and 1990s, this new reality bluntly threatened the survival of the product on store shelves.
Sensing the change in the winds, an aggressive advertising campaign tried to offer new colors and models for Havaianas. In addition, several television celebrities were hired who paraded happily with the pair of sandals that 'everyone wears'. In a short time, the new proposal reworked the symbolic positioning of that long-standing product.
Using more attractive displays and models that suited the most different possibilities of taste, Havaianas began to occupy Brazilian and foreign feet. In 1998, during the French Cup, the company launched a promotional model that carried the Brazilian flag on the straps. At the same time, Queen Silvia of Sweden was spotted wearing a pair of Havaianas while visiting the country.
In the year 2000, the success experienced paved the way for the opening of Havaianas stores in the most luxurious shopping centers in the United States and Europe. Since then, this pair of sandals that managed to revolutionize appears in the composition of the look of several celebrities of international projection. Without a doubt, even a simple sandal like this can indicate the transformation of our paradigms of beauty ... and ugliness!