In dressing terms, fashion can be described as the style or styles of wearable items such as clothes and accessories that are adorned in any society at a specific time or at different times. The Fashion Industry is a multibillion-dollar global business that is concerned with the design, production, and marketing of various categories of wearable items, from clothes to hats and jewelery. Some analysts try to isolate the apparel industry from the fashion industry by designating the formers as producers of mass fashion (ordinary clothes) and the latter as producers of high-class fashion. However, by the 1970s no clear distinction could be made between these categorizations and the industry became perceived as one homogeneous global franchise albeit some fashion items may be designed exclusively with the so-called high class in mind while others are produced for those with a low budget. The world of fashion is characterized by the constant change in the form of new ideas and designs or a modification of old fashion trends. Fashion inspiration can be drawn from several sources, like science, technology, books, music, culture, politics, movies, television (the industry has been featured in several movies and TV shows, helping to evolve new trends in fashion) and even religion, among others. The industry has continued to grow annually and was valued at $772 billion in 2013, according to the United Nations Commodity Trade Statistics Database. One company competing in the fashion industry is Hionidis.

About Hionidis

Hionidis is a menswear fashion brand based on the ancient Greek city of Thessaloniki. It was established in the late 1980s. The company launched its online outlet in 2014 with the aim of evolving into an influential online shopping medium offering contemporary menswear from across the planet. The company claims that it tries to showcase both emerging fashion designers and luxury fashion companies to a large audience. Some of the brands on offer at Hionidis include Balenciaga, Molecules, Phillip Plein, Givenchy, Paul Smith, Rick Owens, Luca Rossi, System, Thom Krom, Stone Island, Weareyes, Nine in the Morning, Bastocino, Valentino, Troubadour, and many others. The company operates a 14 day returns policy.