About Holabird Sports
Established in 1981 Holabird Sports started as Holabird Racquet Club and Greenspring Racquet Club in Baltimore, MD. We have been family owned and operated for three generations and now occupy 42,000 sq feet, just minutes outside of Baltimore city; the space includes a one-of-a-kind showroom and fully stocked warehouse to fill the orders from our thriving online business.
My father, Willie, turned his love of tennis into the Greenspring Racquet Club in 1975. Soon after, in 1979, he built the Holabird Racquet Club to serve the other side of Baltimore. For him, tennis has always been more than just the game; it's also the community around it. That same year I joined my father in the family business. In 1981, we began a mail order business from Holabird Racquet Club, shipping tennis racquets and specialty racquet sport equipment all over the country. When customer's started expressing an interest in running shoes we expanded the business to accommodate their requests. To this day, I can still remember the first order I ever took and how excited I was. In keeping with family tradition my son, Brian, began working at Holabird during the summers while he was still in school. In 2008, he started full-time,
Holabird Sports offers a wide selection of everything you need for running, tennis, squash and racquetball. They stock over 2000 styles of shoes, a full selection of athletic apparel, sports medicine and equipment for fitness enthusiasts of all ages and levels. The 42,000 square-foot space includes a one-of-a-kind showroom, fully stocked warehouse, offices and local service center. Whether you are a sports enthusiast or a serious athlete, you're sure to find all of the advice and gear you need to fuel your passion when you shop. Use a Holabird Sports coupon to get even better value for your money!
The Holabird family consists of 65 local employees. They are local sports enthusiasts, runners, tennis players of all levels, certified teaching pros, Master Racquet Technicians, Senior Olympians, collegiate athletes, marathoners, squash and racquetball players, and so much more. To pare down the cost of the hard-wearing sports apparel and footwear you need, make sure you snag a Holabird Sports promo code before you shop.
For nearly 40 years, family-owned and operated Holabird Sports has been a trusted name among running and tennis enthusiasts in Baltimore, Maryland.
With an indoor demo court, onsite racquet stringing services, and a staff of experienced athletes ready to answer questions, customers can confidently shop at Holabird Sports knowing they'll find exactly what they need.
Hoping to build that same sense of confidence in their online store, Holabird decided to test the new TrustedSite certification.
Just a few states northeast of Holabird's shop, the team at Blue Green was ready to help. As experts on the relationship between data, visuals, and customer experiences, they implemented a month-long A/B test on holabirdsports.com. During that month, half of all visitors saw TrustedSite trustmarks, and the other half saw no trustmarks.
To ensure that trust was established at every stage of the customer journey, trustmarks were placed in several locations throughout the site.
In a tennis match, the most important thing to get right is the first serve, and building trust online works very similarly. From the moment a visitor lands on a page, it should be apparent that the site is trustworthy.
For this reason, the floating trustmark was added to the bottom left corner of every page on holabirdsports.com. Clicking the trustmark opens a modal that explains the website is secure and the business is verified, helping to alleviate any concerns about fraud or phishing.
Holabird Sports has a great reputation in Baltimore, but their worldwide website visitors may not be as aware of this. To develop trust among this audience, a certified secure engagement trustmark was added to the website footer.
When visitors are trying to become familiar with a new company, the footer is a common place to look for key information like location and contact details. Holabird also lists their accepted payment options here, so the trustmark was added directly underneath to signal that credit card information is protected.
Putting the ball in the visitor's court
Security concerns often come into play when getting ready to checkout. In fact, nearly 60% of people have abandoned shopping carts because of concerns about the security of their personal information. To help alleviate these fears, the Secure Checkout banner was added on two key pages of the checkout process.
The Secure Checkout banner was first introduced on the shopping cart page. It lets visitors know that in case the worst happens, their purchase is backed by $100k Identity Protection.
Because Holabird Sports uses Shopify Plus as their store platform, they were able to modify the checkout page and add the Secure Checkout banner there as well. It was placed underneath the purchase total, giving customers the power to confidently input their information and complete the purchase.
Finally, a Secure Login trustmark was added to the customer account login page. Although customers may already be pretty familiar with the site's security protections when checking on an order status, the trustmark is a helpful reminder that any information stored in their account is also secure.
The results reported by the Blue Green team show that the addition of TrustedSite trustmarks on holabirdsports.com was a complete knockout! The overall conversion rate was lifted 16%, and the conversion rate for brand new website visitors was lifted 22%, helping to bring in 21.3% more revenue.
Now that Holabird Sports has the validation of TrustedSite, customers from San Francisco to New York and everywhere in between can purchase products from their website with confidence.
Since 1981, family-owned Holabird Sports has offered a wide selection of everything you need for running, tennis, pickleball, squash, and racquetball. Whether you are a sports enthusiast or a serious athlete, you will discover over 2000 styles of shoes, including running, walking, tennis, indoor court, training and more. From high-performance GPS sport watches to a huge variety of sports nutrition items, from fashionable clothing options to armbands, packs and hydration bottles, we have what you need. Discover the Holabird advantage: great selection, low prices, free shipping on most orders, experienced service and constant reliability.