George David Hodgson is a fashion entrepreneur, public speaker and mental health advocate. In 2017, he founded our award-winning fashion brand, whose inspiration came after his severe anxiety, panic attacks and OCD episode. The brand was created not only to share their story of suffering, but also to encourage others to share their story, breaking the stigma of suffering with mental health problems. Since the launch of Maison de Choup, George has given public speeches and workshops at schools, colleges and universities on how he started MDC from such a dark place. He tells the story of his battle with severe anxiety and OCD, being unable to leave his room for 3 years and washing his hands up to 50 times a day to run a full-time fashion brand. He is incredibly honest about his suffering and talks about how everyone should be more open about their mental health.
Maison de Choup's mission is to raise awareness and funds for all of us who suffer from mental health problems with subtle, non-stimulating designs. George suffered severely for three years, providing private therapy that slowly recovered. Then he started helping young people who didn't have the funds to pay their private bills. We only print when you buy, never before. We are committed to keeping our carbon footprint low and reducing waste. Please allow 5-7 days for your order and thank you for contributing to a greener world. Maison de Choup is encouraging people to open up and talk comfortably about their mental health through fashion. 25% of designers of certain designs are donated to YoungMinds Charity.
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The Maison de Choup x Young Creatives Program was created to encourage creative young people to share their stories through creativity, art and fashion. By partnering at Maison de Choup x Young Creative Platform, young people are not only sharing their stories, but they are also encouraging other patients, winning their signals and broadening the conversation around mental health. Much speculation has been made as to the origin of the Maison de Choup brand. It doesn't actually mean anything in French, except 'Maison de' which means 'House of', Choup has no translation. Ever since Founder George was suffering from mental health, his sister Charlotte helped him through some of the darkest days and is always there for him. Her nickname for her when she was younger was Choup. The Maison's name 'Choup' is based on her nickname, House of Charlotte. A dedication to how close they are.
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