LIMIT OUR RAW MATERIALS CONSUMPTION
The best waste is waste that is never produced, which means that, ideally, something must be done long before we think about producing waste, a product or part of a product that is useless and needs to be discarded, to see how we can avoid it. create it.
Because each future waste is, further down the line, an unconsumed, obsolete or outdated consumer product and therefore a raw material resource, often non-renewable, which is being depleted a little more and the carbon dioxide generated for nothing.
REDUCE OUR IMPACT ON THE PLANET
Then, once the waste is produced, the question of its processing poses another problem. Of course, sorting allows some of the waste generated to be recycled, and this is essential, but for a large part of this waste, the only options left are that it be incinerated or buried in landfills, and this generates greenhouse gases contributing to the global warming, or possible soil and groundwater pollution.
As you can see, waste management is complex, but essential for all of us, because although we can't just stop living and, consequently, consuming products (food, clothing, other goods), we can try to commit to gradually reducing our waste. impact on the planet.
For Natura Brasil, reducing waste is an absolute necessity and a true commitment. For several years, faithful to its values of sustainable development, Natura Brasil has developed environmentally responsible, well-thought-out, recycled and recyclable packaging to avoid the depletion of our natural resources and allow everyone to consume more responsibly.
OUR COMMITMENTS
Since its creation, sustainable development has been at the heart of Natura's efforts. Forest conservation, waste reduction, climate protection, etc. Natura is committed to the planet every day. But that's not the only thing we're committed to. Discover all our commitments.
CONSERVING THE FOREST
For more than 20 years, Natura has ethically negotiated communities in Brazil and especially in the Amazon. With the purchase of Natura products, you contribute to improving the income of 2,000 families in these Brazilian agricultural communities, a total of almost 8,500 people. And it is also thanks to Natura products and the work of these communities that 1.8 million hectares of forest were conserved, for the sustainable use of resources and for a better future for the next generations.
PROTECTING THE CLIMATE
By choosing Natura and its 100% carbon neutral products, you are helping to fight global warming. In fact, Natura, a pioneer in sustainable development, has been 100% carbon neutral since 2007. All carbon emissions related to the manufacture, transport and storage of our products in all countries where Natura operates are strictly monitored. They are carefully controlled to be as limited as possible each year and are systematically compensated through reforestation initiatives, species preservation and environmental projects. We prefer maritime or river transport, which is less carbon intensive, and in France we work with Colissimo, a delivery method that is carbon neutral.
REDUCING WASTE
At Natura, a product must be designed as a whole: packaging is often overlooked in ecological advances, but it is also part of Natura's commitment to sustainable development. All plastics used in the Natura Ekos line are 100% recycled or green plastics and, therefore, require much less resources to be manufactured, avoiding the accumulation of waste. Green plastic is made from sugar cane rather than petrochemicals and is increasingly used in our packaging. This plant plastic is fully recyclable, has a positive carbon balance and is not derived from petrochemicals. Finally, Natura has been selling refills for facial moisturizer jars for many years, which, in addition to being cheaper for our customers, also generate less unnecessary waste.