TECHNOLOGY. INNOVATION. PASSION. VISION. COURAGE.
It all began in 2012 when Marco Magnocavallo, a businessman with seasoned experience in the digital sector, particularly in web publishing and venture capitals, first founded the company along with a handful of partners. Today, Tannico boasts 14,000 wines in its catalogue -80% of which are Italian- from over 2,500 different wineries, capable of being delivered within 24 to 48 hours on the Italian Peninsula, and in 72 hours in the 19 countries in which it is already active.
Rich in a unified and advanced technological approach as well as an original and out-of-the-box vision, we are fighting the conventional (and now obsolete) way in which the world of wine has worked so far, both in terms of what we offer as well as our market logic.
Our revolution happened thanks to our e-commerce platform and to our innovations in B2B, with the launch of two new services for wineries between 2016 and 2017: Tannico Intelligence - the innovative marketing analysis platform - and WinePlatform - conceived to support wine manufacturers from the technological and logistic point of view in the process of selling their wines.
Furthermore, we have activated a Ho.Re.Ca services which combines an extremely high-quality assortment of products with a delivery service tailored to the needs of restaurants, pubs, and hotels, allowing them to reduce their stock costs.
With a team of 25 people, most of whom are under 35 years of age, Tannico has attracted investments from funds and private entities over the years. To date, it has succeeded in collecting a total of more than 5.5 million Euro.
Tannin is a project created by a team of web experts with a common passion for good wine. Every day we select carefully the best Italian and foreign cellars, and each bottle is tasted by our team of winemakers. If Tannico was a wine would have an attractive bouquet and a mixed blend, with great adaptability while maintaining its recognisability.
CAMPARI ACQUIRES 49% STAKE IN E-COMMERCE SITE TANNICO
Italian retailer Tannico, which boasts a 30% share of the domestic market, notched up seven million unique visitors last year. The site sells around 14,000 wines from over 2,500 domestic and international wineries, and also stocks a range of premium spirits.
The deal will see the Campari Group acquire 39% of Tannico with an agreement for it to increase its shareholding to 49%. The purchase is expected to complete in July 2020.
From 2025, Campari will have the option to fully acquire Tannico, an agreement that is based on 'certain conditions'.
Tannico, which achieved net sales of €20.6 million last year and is now present in over 20 markets, has also expanded into B2B, offering services including warehouse management and tailored delivery solutions. The company also has a presence in offline retail, offers wine education courses, and is planning to open its first wine bar in Milan.
It was founded in 2012 and was unveiled in the UK in 2016.
Bob Kunze-Concewitz, chief executive officer of Campari Group, commented: 'Being an essential part of our digital transformation journey, e-commerce is a strategically relevant channel for our business. In this respect, Tannico, the leading e-commerce platform for wines and premium spirits in Italy, represents a unique and strategic fit with our long-term business development goals.
'By leveraging Tannico's expertise, we will accelerate our development plans in e-commerce, an already growing channel, but set to become even more strategic following the likely long-lasting changing consumer behaviours due to the Covid-19 emergency, largely enhancing our digital capabilities. Moreover, with our support, Tannico will be able to strongly accelerate its international development and the B2B services, further boosting its already extremely remarkable growth.'
Campari, which has a portfolio of over 50 brands, is the sixth largest spirits producer in the world. The company is present in 190 markets and owns 21 production plants around the world.
Marco Magnocavallo, CEO and co-founder of Tannico, added: 'In this moment, as consumers largely evolve in their purchasing behaviors getting increasingly closer to the online world, it is essential for Tannico to have the necessary resources to accelerate its development, without sacrificing the curation that characterises us.
'With the Campari Group, we have found an ideal partner who can support us in consolidating our leadership in the Italian market as well as significantly expanding our business abroad and in the B2B channel.'
TANNICO: in 2019 revenues up +36% and turnover 20.3 million euros, + 40% abroad
TANNICO, the world's largest online wine shop of Italian wines, closed 2019 on a plus sign, as revenues are growing +36% on an annual basis, and the turnover was 20.3 million euros (it was 14.9 million euros in 2018). Through its platform, it has delivered over 1.5 million bottles to more than 100.000 customers worldwide.
TANNICO was founded seven years ago and has achieved renowned leadership on the domestic market and internationally, due to its incredible growth abroad (+ 40% compared to 2018), which today represents 10% of its entire turnover.
Along with its growth in the business to consumer channel - which makes up the majority of the company's turnover - it is also worth noting the Tannico WinePlatform, created to support wine houses on technological and logistics levels to sell its products that has registered an extraordinary increase (+ 73%). And, also the Tannico.biz platform that registered +30% increase and which represents a key partner for restaurants, wine bars and hotel chains.
In addition to the positive dynamics in terms of numbers, in 2019, TANNICO launched numerous initiatives that are already proving to be quite successful. The Tannico Flying School: dedicated to the wine world; its courses are sold out until March in Milan and in Rome. The Masters Experience, exceptional tasting evenings, such as the one dedicated to Dom Pérignon - an eight-year vertical sold out on three different dates in just a few hours and the new section of the RINI VINI website, dedicated to collectors, which in a few months' time already has thousands of rare or exclusive bottles and contributes to 3% of the total turnover.
'The exceptional growth registered in 2019 also confirms TANNICO's leading position on the Italian as well as the foreign online wine markets, and it is important to remember the continuous evolutions of its business model, which now also boasts the Tannico Flying School and the section dedicated to rare wines', commented Marco Magnocavallo, founder and CEO of Tannico. 'I am convinced that these two new projects will also help 2020 be a year of further growth and consolidation. It will also be the year that we will see the challenge of entering the physical retail world as we will be opening two wine bars with different formats'.