How did the idea for Snaffling Pig come about?
Not your average food start-up story to be honest. In 2010 Nick Coleman co-founded a healthcare company called Medical Supermarket with Udhi Silva. A Business for any healthcare company to be able to buy everything they need to operate. From medical, cleaning, stationery and pharmaceuticals we provide consumables to over 4,000 GP surgeries, care homes, hospitals and even fast-food restaurants. In 2014, Nick was eager to launch a food brand and with a £500 seed investment he founded Snaffling Pig.
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Why pork scratchings?
Because we love them. Nick played darts down the pub with his dad from a young age, drinking coke and eating scratchings. As time moved on, he ate them with his mates over a few beers. Scratchings have existed for over 250 years and haven't changed one bit and so Nick thought it was time to bring them up to date. Unlike the majority of snacks out there, people are genuinely passionate about them. They love them or hate them and they divide the room. With a passionate customer base, we can have a lot more fun building a brand that people can really relate and believe in.
What's the difference between pork scratchings, pork crackling and pork crunch / pork rind?
What are your values?
We're not ones for big, gushy value statements! We're committed to being an open, honest business that pays a fair price for its ingredients, does some good where we can and who always remembers the stuff that matters. We've got our three simple rules that we live each day by. DO GREAT THINGS. HAVE SOME FUN. DON'T BE A D!CK. That's not the most PC of mantras but we reckon it's a pretty piggin' good one.
You talk about 'doing Piggin' Good'. What does this mean?
We love what we do and from day one, we wanted to make sure that we could share that love around where we could. As a result, we decided that core to the business will be the idea of doing Piggin' Good. That belief manifests itself in a variety of ways, such as being active partners with our local colleges, providing work placements and apprenticeships. And, it's led to us becoming supporters of the wonderful Action Against Hunger. Action Against Hunger do some incredible work fighting malnutrition in children around the world and we are honoured to support them in the small ways we can. This isn't a side of the business we ever plan to really shout about - there are lots of people out there doing amazing things at a much bigger level, but you have our word it is something we aim to always champion internally and as we grow, so will our efforts. Follow our website every day for the best discount opportunities with our coupons. They are the best deals for you, your family and your home. Take advantage now, we are eager to offer you the very best in leisure, services and products.