Every day, millions of people type keywords into search engines looking for products and services. With search engine marketing, you create ads and bid on keywords. For example, your ad may appear in the "Ads" section of the search results pages. It doesn't matter whether the customer wants to buy a product, rent a service, or request information. The goal is for the user to see your ad and access your website, call your shop, or download your app. You can do this by showing your ad in the "Ads" section at the top of the search results page.
When a customer sees your ad and clicks it, they'll be redirected to your website. When the customer makes a purchase, rents your services, requests more information, or downloads your application, they have performed a "conversion". "Conversions" represent the conversion of a potential customer into a real customer. Think of each "conversion" as an increase in ROI.
AD EXTENSIONS
Increase campaign efficiency and attract relevant customers. This is easy to do with extensions.
FOLLOWING CONVERSION
Measure your impact online and offline. Get access to tools you can use to optimize your campaigns.
SHARED HOUSEHOLDS
Spread the unused budget over several campaigns. Efficiently allocate your marketing investments.
AD CUSTOMERS
Reduce setup time and improve Quality of your ads with ad customizers.
EDITOR
Create and manage your search campaigns in less time with this Office application. Get more results by spending less time on your search marketing campaigns. When you download the editor for Mac or Windows, you get a simple and intuitive desktop application that streamlines the management of your PPC campaign online or offline.
MICROSOFT ADVERTISING INTELLIGENCE
Microsoft Advertising Intelligence is a great keyword planning tool that allows you to build and expand your keyword lists using the popular Microsoft Office Excel interface. This makes it easy to search for keywords and rate their performance on the Microsoft Search Network. This information can then be used to improve your keyword selection and campaign performance.
MICROSOFT ADVERTISING APPLICATION
You can now manage your ads on your Android, iPhone or iPad devices. With the iOS mobile app, you can easily access and update your account wherever you are and whenever you need it.
AUTOMATIC START
Choose one of our bid strategies to achieve a specific goal in your company. With keyword lists and targeting options growing all the time, managing bids efficiently can be difficult and time consuming. Microsoft Advertising's automated bid strategies provide flexible, advanced tools that can save you time and maximize your ad investment.
AD VIEWS
Make sure your ads are serving well on Microsoft Bing and spot any potential issues quickly.
The Ad Preview and Diagnostic Tool is an easy way to verify that your search ads are showing correctly in Microsoft Bing via Microsoft Advertising.
Don't waste time typing your keywords into Bing to see if your ad is showing or worrying about adding irrelevant impressions or clicks to your ad. Just check it out while managing your campaigns with this useful tool.
CAMPAIGN EXPERIMENTS
Test your campaign changes securely.
MICROSOFT ADSCRIBES
Microsoft Advertising scripts are JavaScript code that allows you to automatically create, modify, or delete items in your account based on custom criteria. You can make hundreds (or thousands) of changes to your account at once without having to make changes manually.