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Free On-Demand Learning Library from Microsoft Advertising Academy
Watch video tutorials on campaign setup, conversion tracking, and performance reporting without paying for a course subscription. The library is open to anyone with a Microsoft account, so you can upskill before committing any ad spend.
Smart Campaigns with No Minimum Budget Requirement
Start running automated ad campaigns on Bing and partner search networks with whatever daily budget fits your business. The AI handles bid adjustments and audience targeting, so there are no agency fees or management overheads to factor in.
Built-in Keyword Planner Included with Every Account
Research search volumes, suggested bids, and keyword variations using the integrated planning tool - no upgrade or additional subscription needed. The feature sits inside your campaign dashboard and works for both active and paused accounts.
Free Microsoft Advertising Certification Programme
Study for and earn an official Microsoft Advertising credential through Microsoft Learn at zero cost. The curriculum covers search ad fundamentals, audience targeting strategies, and bid management. Pass the final assessment to receive a digital badge you can display on LinkedIn.
Matched Ad Credit for New Microsoft Advertising Accounts
First-time advertisers can claim free ad credit equal to their initial spend. Set up a new account, fund your first campaign, and the matching credit lands in your balance automatically once your deposit has been spent in full. Limited to one credit per new customer.
Sign Up for the Microsoft Advertising Insider Newsletter
Subscribe to the Insider newsletter for free industry insights, marketing tips, and product updates to help you stay ahead with your advertising campaigns.
Free Microsoft Advertising Consultation with an Expert
Book a free consultation with a Microsoft Advertising expert to discuss your campaign goals and get tailored guidance on maximising your ad spend.
Microsoft Advertising at 0.50-1.50 USD per click delivers the same search audience as 2-5
Microsoft Advertising offers a free Google Ads import tool and the audience network extends reach to 1 billion devices beyond search. The automated bidding with target ROAS maximizes conversion value and the ad preview tool shows exactly how ads appear across devices.
