About Salsa
Who said that luxury is not compatible with jeans? Then, see Salsa Jeans online for blue indigo jeans adorned with the gold shine of Swarosvki crystals. The Portuguese family company in the textile sector, founded in 1987 by the Vila Nova Brothers (IVN), owns the successful brand Salsa , which emerged in 1994. The name of the company derives from a film that, in that year, was a box office success. The first international stores open their doors in Barcelona and Madrid, conquering these very competitive markets.
Salsa Jeans combines trends with comfort, quality, sensuality and durability. The brand argues that its jeans are like a second skin, adapting to all bodies. The products show long durability and are made with innovative materials and processes. The Salsa article that brings together all these qualities, and which is at the top of sales, are the famous Salsa Push Up Wonder Jeans. In Salsa Jeans outlet , you will find cheaper products, with small defects, that the brand owners do not launch on the market for fear that they may damage your image. Search Salsa Jeans and find the perfect jeans for you, the news that include the push up shorts and Salsa jeans outlet online, which offers discounts on selected products. Salsa Jeans promotion is another of the fields on the site that deserves attention.
The Portuguese brand that is a reference in the production of jeans celebrates, this year, a quarter of a century. In these 25 years, Salsa has grown and a lot has changed, but the desire to innovate the fit of a pair of jeans remains intact.
There is the perfect pair of jeans. Better: there are many perfect pairs of jeans and the most certain is that they all share the same label, Salsa. The Portuguese brand that was born with the purpose of revolutionizing the way of making jeans celebrates, this year, a quarter of a century. It takes 25 years to create and reinvent a piece that is considered an essential in any wardrobe. And there are 25 years of constant innovation, motivated by the desire to renew the fit of a pair of jeans. "Salsa is a Portuguese brand that was a pioneer in the denim world, specializing in the creation of technical fits that favor and enhance the physiognomy of the body, and this has placed us at a high level of differentiation from the competition," says Rita Calheiros, Brand & Marketing Director.
In fact, there are, in Salsa's portfolio, a wide variety of fits - some more suitable for highlighting curves, others that provide a slimming effect in the belly area, many others designed to shape the legs. 'Salsa has the appropriate fit for different body types and responds to the real needs of women," guarantees Rita Calheiros. "Of all the fits, Push Up Wonder is without a doubt the most sought after. It was our first technical fit and has sold almost 3 million units. Its modeling provides a push up effect, creating greater volume, enhancing the curves of the female body. '
That the brand will continue to surprise with new fits, that's for sure. As Rita Calheiros points out: 'our jeanswear is without a doubt our greatest expertise and denim is here to stay. Therefore, at this point, we want to continue to innovate and present the best fits in the market. Above all, we want to offer our customers the best shopping experience possible and that experience goes far beyond the moment they leave the store. It's the whole way he lives with the product. "
A FOURTH CENTURY AT PEOPLE'S SIDE
In the festive season, people celebrate the daily success of this adventure: people. For this reason, Salsa's new campaign, appropriately titled More Than 25 Years, tells the story of the faces that make the brand happen, day after day. 'It is very special to include the teams in this project. Join the experiences of those who are here from the first day with those born in the same year as the brand, but the values remain the same. There is a legacy that passes from generation to generation and that is a fundamental part of Salsa's success. '
This is, above all, an appeal to individuality, recognizes Rita Calheiros. 'This campaign, More Than 25 Years, comes at a time when the brand celebrates its 25th anniversary. And, being Salsa a brand that values people so much, we thought it would make perfect sense to show who is behind the perfect jeans, who are the faces that daily invest affection and passion to develop the best product. '
Following the most recent campaign, 'Where do you fit?', Salsa wanted to give Christmas a twist and leave the traditional storefronts behind. For that, he counted on the help of RAM, the artist who started to intervene clandestinely on the streets in 1997 and never stopped.
In this installation, opened on December 5 at the Chiado store, in Lisbon, there is a canvas where one of the emblematic cities in the RAM lines was recreated with a great focus on the lights, which gain a prominent role here.
Urban art has won more and more fans, thus reinforcing its role in the daily lives of cities and those who visit them - it is no coincidence that today there are already multiple routes directed to this artistic current.
My Christmas by RAM, the new Salsa storefront, will hit stores in Portugal, Spain, France, Luxembourg, Slovenia and the Middle East, cementing the relationship that exists with the artist, who has been collaborating with Salsa since the Super Bock Super Rock, and the 'Where do you fit?' Campaign repositioning event