TIDAL programs

TIDAL X

TIDAL X is a program that connects artists directly with fans by giving them a platform to engage in unique ways, including one-of-a-kind live shows, events, artist meet & greets, and concert tickets for TIDAL members to enjoy. With TIDAL's commitment to help artists interact with their fans in new ways, the possibilities are endless for what we can offer fans. TIDAL X experiences showcase and support artists of all levels, from established artists to emerging talent.

Fan interactions and geographic data from TIDAL enable TIDAL X events to be targeted to offer compelling experiences for true fans. Examples include:

  • The Fenty by Rihanna runway show in Paris was streamed live for TIDAL members, a selection of whom were also granted access to attend the exclusive event.
  • Chance The Rapper's Magnificent Coloring Day music festival was streamed live, offering TIDAL members the chance to see performances from artists such as Young Thug, Alicia Keys, and Chance himself.
  • Over 1,500 TIDAL members were invited to JAY Z and Beyoncé's 10/15 and 10/20 charity concerts at the Barclays Center, where the two stars performed alongside Ms. Lauryn Hill, Nicki Minaj, Common, Usher, and countless other special guests.
  • Over 500 TIDAL members were given the opportunity to attend Kanye West's Yeezy Season 3 and Season 4 fashion shows in New York. Both events were also streamed live for TIDAL members around the world.
  • A TIDAL X show celebrating the 10th Anniversary of Rick Ross' 2006 debut album Port of Miami opened its doors to 3000 TIDAL members; the concert was also streamed live for all TIDAL members.
  • DJ Mustard's TIDAL-exclusive documentary "For Every 12 Hours" not only immersed fans in the come-up and daily activities of the go-to hitmaker, but brought select TIDAL members to a private screening and Q&A in Los Angeles hosted by DJ Mustard.
  • For the release of Usher's 'Hard II Love' album, TIDAL invited over 500 Usher streamers to an exclusive listening party in Los Angeles.
  • At TIDAL X: Blood Orange, select Blood Orange fans were given free tickets to his Los Angeles concert, where he performed his most beloved songs and his acclaimed 2016 album 'Freetown Sound' in its entirety.
  • In addition to being the exclusive home for the deluxe edition of Bon Jovi's 'This House is Not for Sale', TIDAL hosted live and intimate listening parties for over 1000 members in London, Toronto, New Jersey, and New York City, which we also livestreamed.
  • For Demi Lovato and Nick Jonas' co-headlining 'Future Now Tour', TIDAL hosted ticket giveaways that supplied fans with over 500 tickets to shows all over America.

TIDAL Rising

TIDAL Rising is a program dedicated to artists from around the globe who have passionate fan bases and are ready to reach a wider audience with their music.

On an ongoing basis TIDAL curates and features a select group of artists across genres from around the world, with support from our artist & label relations, editorial, marketing, promotions, public relations, and social media teams, to introduce fans to vibrant and dynamic music they may have otherwise missed.

TIDAL Rising artists can leverage the following benefits:

  • Prominent Placement On TIDAL - Any album or single release, video content piece, or playlist or editorial content piece will be featured on the TIDAL front page and be allotted a slot in the 'What's New' section, the most visited placement area on TIDAL.
  • Press Photos - Fully-funded and produced professional photo shoots for artists to create incredible high-resolution images.
  • Public Relations Support - PR team will provide support to ensure strong rollout plans are in place for releases, and will accompany artist to events if needed.
  • Artist Imaging - Provide a professional stylist to help artist with wardrobe, hair, and makeup, as well as other aspects such as media training.
  • Tour Support - This speaks to the core values of artists supporting artists. The premise is simple: TIDAL's Tour Support is a fund for TIDAL Rising artists that never has to be re-couped or paid back. This may include facilitation of everything from van rentals to equipment rentals to fuel to hotel, and any other needs that may arise for the artist on the road.
  • Music Videos - TIDAL can provide funding and help connect artists with great and established music video directors so that newer artists can create incredible and professional music videos.
  • Custom Editorial And Video Content - Video and editorial features that allow fans to really get an in-depth look at an artist and their musical persona.
  • Live Show Bookings or Premium Show Placements - Valuable opportunities to perform for tastemakers, industry heavyweights, and fans.

At TIDAL, we are invested in the growth and long-term success of artists, as well as making sure they're heard by as large an audience as possible. This special and carefully designed program cultivates artists in a way that aims to change the paradigm of the music industry and empower those with a voice who deserve to be heard.

Because nothing should get in between fans and artists.

TIDAL was founded with the mission of bringing fans and artists closer together and creating a sustainable industry model that values music and artists. By empowering artists with greater creative control and operating as a majority artist-owned company, TIDAL is uniquely positioned to create more value for fans, and a stronger artist-fan connection.

Music consumption is changing. It is shifting away from purchasing and owning music (via CD sales and downloads) to now accessing music via streaming, without a desire to own physical copies of music. This shift represents an opportunity to create a better experience for fans by empowering artists to share what they want, when and how they want to, directly with their fans. Whether it is through sharing exclusive songs and videos, or live experiences, TIDAL provides something unique.