Mindfully made in the UK
We work closely with our small family of UK suppliers to develop all of our products. Not only does this mean that the products have a shorter journey before coming home with you, but we support our supply and distribution network to provide local jobs, giving communities a boost.
We are #UGiving
We're passionate about making a difference to the world, to achieve this we pledge at least 1% of our annual profits to causes that we care about, such as human rights organisations, beauty banks, environmental groups, women's refuges, and animal charities amongst many others! We also empower our team with extra time off to support their personal charities.
'Since inception we have been working tirelessly to bring vegan and cruelty-free haircare to the mass market in an accessible and affordable way, mostly without acknowledgment from either trade or consumer but because of a strong deep-rooted belief that putting people and planet before profits will build a business where everyone within it has a pride and a purpose over and above the bottom line. Our mantra is 'doing good business beautifully' we are masters of our own destiny and choose to use that power to empower others to feel their most beautiful selves and to do their most beautiful work for themselves, the brand and the wider community. We are so excited to be part of a group of businesses that share our values and commitment to making the world a kinder place. Doing good business is beautiful.'- Claire Shread, Co-founder.
Banana Butter Nourishing Superfood Shampoo
You asked, we listened. Introducing Umberto Giannini NEW Banana Butter Nourishing Superfood Shampoo.
A 97% natural formula, packed with natural oils and vitamins, designed to nourish, restore shine and improve manageability for dry, frizzy and textured hair with a deliciously fruity fragrance.
Banana Extract
Rich in potassium and vitamins A, B and C complex to nourish hair
Packed with natural oils to deeply moisturise and soften hair
Improves manageability and shine
Coconut Oil
Rich in antioxidants and vitamin E to nourish hair
Locks in moisture and adds shine
Softens and conditions
As part of our ongoing commitment to sustainability Banana Butter Shampoo is now packaged in 100% recyclable Sugarcane tubes
What it does: Gently cleanses hair, removes product buildup without stripping natural oils. Locks in moisture, improves shine.
Who's it for: Those with dry, textured or frizzy hair.
What it is: A 97% natural nourishing superfood shampoo, formulated without sulphates, parabens and silicones.
How to use: Massage thoroughly through wet hair, rinse and follow with Banana Butter Nourishing Superfood Conditioner.
Curl Jelly Vegan Scrunching Jelly
The one & only cult favourite - Umberto Giannini Curl Jelly banishes frizz, adds shine and gives definition to waves and curls; this is the scrunch drying jelly you've been looking for!
Define Your Tresses - Combat manageability, flop, and whatever your curls throw at you on a daily basis with this medium hold, silicone-free, defining, frizz control gel; UK's best-selling curl jelly!
What it does: Banishes frizz, adds shine, gives definition to waves and curls.
Who's it for: Those with wavy, curly and coily hair textures
What it is: A medium hold, silicone-free, defining, frizz control gel. Vegan & Cruelty free.
How to use: After washing, apply Curl Jelly through mid-lengths and ends. Scrunch dry with a diffuser or leave to air dry.
Want more volume? Scrunch dry with your head upside down.
Need definition? Twirl each curl into a spiral and leave to dry naturally.