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Refund window - request your money back within 14 days
If a game or in-app purchase doesn't work as expected, Apple's EU/UK refund policy lets you claim your money back within 14 days of purchase. Go to reportaproblem.apple.com, sign in with your Apple ID, and select the item you want refunded. No explanation needed within the 14-day period.
Family Sharing on paid games - one purchase, shared access
Buy a paid game once and up to six family members can download it on their own devices through Family Sharing. Not every developer enables this, but most do - check the Information section on the app's store page for the Family Sharing label before buying.
Editor's Choice games - curated picks often at reduced prices
Apple's editorial team highlights standout games with the Editor's Choice badge. These featured titles frequently coincide with promotional pricing, so it's worth checking the Today tab for stories about newly recommended games that may have temporary price drops.
Pre-order upcoming games and get notified at launch
The App Store lets you pre-order games before release. Your card isn't charged until the game actually launches, and you'll get a push notification the moment it's available. Some developers offer early-bird pricing or exclusive launch content for pre-orders.
In-app purchase deals during limited-time game events
Many popular games run seasonal or event-based promotions where in-app currency, character skins, or level packs are temporarily reduced. Check the Games section's featured banners for current promotions - these rotate frequently and typically last a few days to a week.
Game bundles - buy multiple titles together and save
Some developers package several games into a single bundle at a lower combined price than buying each separately. Look for the Bundle indicator on a game's App Store page. These are most common among indie studios and puzzle game collections.
App Store gift cards from £10 - perfect for game credit
Top up your Apple ID balance with a gift card starting at £10, then use it to buy paid games, in-app currency, or subscriptions like Apple Arcade. Available at major UK retailers including supermarkets and electronics stores. No expiry date on the card itself.
Hundreds of free games available to download now
The App Store's Games tab lists a huge catalogue of free-to-play titles across action, puzzle, strategy, and casual genres. No purchase required - just tap Get and download. Many include optional in-app purchases, but the base game is fully playable without spending.
Share Apple Arcade with up to 6 family members at no extra cost
One £4.99/month Apple Arcade subscription covers everyone in your Family Sharing group - up to six people. Each member gets their own game progress, saves, and recommendations. Set it up through Settings > Family Sharing on your iPhone or iPad.
Apple Arcade free for 1 month - new subscribers only
Sign up to Apple Arcade through the App Store and your first month costs nothing. After the trial it's £4.99/month, but you can cancel anytime before billing kicks in. Gives you unlimited access to over 200 games with no ads and no in-app purchases.
£16 off first order over £80 via the app
New customers can save £16 on their first App Store order of £80 or more when purchasing through the App Store app.
£16 off orders over £80
Save £16 on any App Store order totalling £80 or more when you apply the current promotional code at checkout.
50% off selected plans and categories
Save up to 50% on selected plans across eligible categories with a current App Store promotional code.
Up to 60% off selected items in the App Store
Browse the App Store sale section for up to 60% off selected apps and in-app content for a limited time.
Save with App Store gift cards and credit
Purchase App Store gift cards in various denominations to budget your app and in-app purchase spending throughout the year.
Download temporarily free apps on the App Store
Browse the App Store for paid apps that become free for a limited time, letting you grab premium apps at no cost.
Share App Store purchases with Family Sharing
Share eligible app purchases and subscriptions with up to six family members, avoiding duplicate purchases across your household.
Apple App Store weekly features pick 1-2 apps per category that get featured placement worth an estimated 100
The App Store search tab shows trending searches that change daily and aligning your app keywords with these trends can boost organic discovery by 50-150% without spending on ads - Apple also gives
See what App Store has on offer right now
App Store offers a range of products and services. Visit their website for current deals.
