About Bonprix
At Bonprix, it's not just the whole family who can change their clothes. Bonprix also has lots of ideas for your home. In short: Bonprix's brand offers inspiration and diversity. Bonprix wants to inspire you with this. Because Bonprix wants every woman to be able to say with a good feeling and a smile on her face: Bonprix - it's me. Bonprix believes that you shouldn't search long for your favorite piece, but simply find it! You can redeem your Bonprix Discount Code here.
Bonprix loves life! Even when things get turbulent. From hectic everyday life to special occasions, Bonprix is very familiar with the needs of women - not least from their experience. Because at Bonprix is just as colorful and diverse as the customers themselves. And Bonprix is convinced: if you feel beautiful and safe, you will radiate that too!
Bonprix fashion
Bonprix fashion should feel just right. That is why it is particularly important to Bonprix to be close to customers. Bonprix takes your wishes and suggestions seriously in thousands of product reviews in order to improve. In the web shops Bonprix is happy to assist you in making decisions. Bonprix has come up with a lot of different aids for the best advice on sizes and fit. Bonprix fashion must be able to do more than just look good - it should empower customers and make them happy every day! At Bonprix you sometimes get great Promo Codes or discounts.
Take: enthusiasm for fashion, competence in international e-commerce and a lot of motivated employees. With this concept, Bonprix convinces customers in 30 countries in Europe, Russia and North and South America. Bonprix generates more than 60% of total sales outside Germany. This makes us one of the Otto Group's top-selling companies. The focus of the business is in e-commerce and mobile shopping.
Bonprix's international web shops are presented anew every week on the desktop, smartphone or tablet: with the latest fashion, individual advice and lots of inspiration, Bonprix always makes people want to rediscover Bonprix online. The customers like to shop in Bonprix's web shops: Bonprix achieves around 85% of global sales of more than 1.74 billion euros annually in the 2019/2020 financial year in online trading. In Bonprix's corporate vision, they have defined where Bonprix should go in the future. Bonprix is now in 30 countries and on 4 continents.
Bonprix has been around since 1986. The brand expanded to France, Poland and Italy in the early 1990s. In 2000 the swimwear brand 'Venus' crossed the Atlantic to the USA. The Otto Group only went to Norway with Bonprix in 2017. An important strategic cornerstone in internationalization is the franchise business, through which Bonprix is present in eight countries. In this way, the export partners also contribute to strengthening and promoting the Bonprix brand internationally.
During this time Bonprix has grown from a small mail order company to an international fashion company with over 35 million customers worldwide.
Bonprix is 34 years old, active in 30 countries and has around 4,000 employees around the world. Bonprix shows its path from the first catalog to today.
Buying new fashion is something special. A new blouse, a sweater or a colorful summer dress is always a small gift for yourself. With us, shopping is appealing and inspiring.
In Bonprix's web shops and apps, Bonprix not only offers the latest fashion trends, but also present them in such a way that online shopping is really fun - on the screen at home as well as on the go on the smartphone. Bonprix uses technical innovations so that customers feel well advised and can quickly find their favorite item. Bonprix fashion can therefore be seen in many detailed views, it has sizes, fit filters and advice tools.
Bonprix exchanges ideas with customers on social media such as Facebook and Instagram and use new digital forms of marketing to offer customers exactly the fashion they like. With us, not only is fashion a lot of fun, but fashion shopping is at least as much fun.
The most important factor for Bonprix's success are the people who work for us. Your ideas, your know-how and your creative commitment are what make us what Bonprix is today.
Bonprix works with flat hierarchies and short channels; it looks forward to acting independently and taking initiative. Bonprix believes in teamwork, even if the team members are sometimes on different continents. And they all pull together to offer customers all over the world the best Bonprix fashion. They learn together from experience and celebrate successes together. In short: Bonprix - it's us!
Bonprix Discount Codes
Download the Bonprix app now and fall in love with women's fashion pieces from Bonprix's online store. Women's fashion, plus size, party fashion and beach fashion with the best of the trends of the moment, with quality and fair price. Browse the app and have the best of fashion on your mobile screen, 24 hours a day! With Bonprix Coupon Codes you get great discounts.
Activate notifications and be notified first hand of EXCLUSIVE OFFERS and COUPONS;
Discover the season's NEWS and special DISCOUNTS, from PP SIZE to XXG;
Find your favorite pieces and save to the WISH LIST;
Follow your order with ease;
Pay securely by credit card or bank slip.
Only in the Bonprix app you will find many options of dresses, blouses, overalls, skirts, pants and more to renew your wardrobe. News and offers in up to 5x interest-free credit cards, with free exchange and delivery.
The Bonprix Next Generation Retail Store opened its doors on 14th February 2019 in the city centre of Hamburg, the result of 18 months of intense collaboration between Bonprix and Mieloo & Alexander. This pilot store delivers a brand new shopping experience to fashion lovers: an integration of the advantages of buying online and the experience of shopping in-store.
Bonprix is an international online store that offers 'fashion of outstanding value for money' for men, women and children. In the flagship store in Hamburg, the in-store customer journey starts with the Bonprix Next Generation Retail (NGR) application.
Customers download it on their own smartphone or borrow a mobile device from the store employees, with the necessary software already installed.
The store displays Bonprix' entire assortment in women's fashion that is available to buy, in one size. Each article is tagged with a digital fashion label that shows the current price, size range and a QR-code.
The customer scans the QR-code of the items she wants to try on and/or buy and add it to her basket. The journey continues through the store, with the customer scanning and selecting articles of interest.
When the selection is complete, the customer has a choice to try the clothes on or to purchase them immediately. In the latter case, the application will indicate when the items are ready in the so-called Fast Lane Box. They can be paid for in the application with PayPal or credit card or at the cashier.