THE DAIMON BARBER STORY
Daimon Barber is the realization of a long-held ambition shared by friends Leo Neelands and Steve Crosby; to create a range of men's beauty products that set a new standard for innovation, quality and lasting effect. The result is a perfectly formed range of peerless hair styling, shaving & beard care, skincare and fragrance lines which now enjoy a loyal following around the world.
Created in London in 2013 by brothers Léo and Daimon, The Daimon Barber is still a confidential brand in France, and reserved for insiders! All the refinement and chic of the 'British Gentleman' gathered in the Hair, Shave & Beard and Face collections.
IS EASY!
The world of Grooming can be complex, but Daimon Barber wants to simplify it while updating it. A unique range of essential products that effortlessly adapt to every man's everyday life.
BE YOURSELF
The brand is synonymous with individuality and this is reflected in its product line. From ointments and clays to waxes and creams, they understand the needs of modern man and the importance of establishing his style, his identity. Using only the best natural ingredients, their products are innovative and sustainable.
ETHOS
The Daimon team remain home brewers at heart championing skilled formulation and small-scale production, working only with UK based factories that share our ethos and that we know and trust. The team is growing but their commitment to delivering the most innovative formulation, functionality and beautiful design always remains at the heart of everything produced.
INNOVATION
The Daimon Barber team works every day with the same rigor and care that we spent developing our first products to create the next generation of men's beauty products. We use the highest quality materials, actives and extracts. Harnessing the power of plants and nature to create environmentally conscious, ethically sourced and highly effective products while avoiding parabens and other harmful chemicals.
Daimon Barber revamps packaging and branding
Daimon Barber has updated its packaging and brand identity in a bid to attract new consumers. The male grooming brand has opted for a new luxurious, high-end aesthetic moving away from its previous Victorian-inspired look.
The new look has first been applied to Daimon Barber's collection of hair pomades and will also be rolled out across the brand's new skin care and shave range. The new products are due to launch later this month with the new brand identity and packaging style. The new packaging comprises claret glass jars, laminated aluminium tubes and foil-stamped textured boards for external boxes. Daimon Barber has also introduced a new logo, that reads 'DB' and will appear across all packaging and products.
Two new pot sizes have also been added to the pomade collection. The new sizes were created after customer and salon feedback reported a need for travel and gym-friendly sized pots. The brand has now added 50g and 100g pots to the range.
The new logo and packages are designed to appeal to Daimon Barber's core target customers - males looking for high-performance grooming products without any gimmicks or macho marketing spin.
Leo Neelands, Founder at Daimon Barber, explained: 'We decided to refresh our branding to coincide with our growth and upcoming product introductions. We make grooming products that are prestige, highly-effective and luxurious to use. The new ID and packaging definitely reflects this. Daimon Barber now has a consistent look, feel and personality - that perfectly pairs our products with the men who use them.'