THE CONCEPT
Music, screens, projections, modern graphics,fashionable, colours...
Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to th arrangement of the goods inside. Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.
The men's section offers much more than fashionable jeans wear for young people
Bershka's public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies
ENVIRONMENTAL POLICY
Through its business model, Bershka aims to help the sustainable development of society and the environment with which it interacts. Commitment to the Environment is included in the Corporate Responsibility policy of the Inditex group, published on the website: www.inditex.com.
Here are some of the goals and activities developed within the framework of environmental commitment, directly related to shops and customers:
Saving energy.
Eco-efficient shop.
Reducing waste production and recycling.
Sharing the commitment with all staff.
Raising awareness of the team.
SAVING ENERGY. THE ECO-EFFICIENT SHOP.
We are developing an 'eco-efficient' shop management model, by integrating sustainability and efficiency criteria, which will allow for a reduction in energy consumption of 20%. This management model proposes measures in all processes, from designing the store, installing lighting, heating or cooling systems, to the possible recycling of furniture and decoration.
We are reducing the production of waste and we recycle. Recycling hangers or alarms, which are collected at the shops and processed to become other plastic items, is an example of waste management. Millions of hangers and alarms are processed every year. Additionally, both the cardboard and the plastic used in the packaging are recycled.
SHARING THE COMMITMENT WITH ALL STAFF. RAISING AWARENESS OF THE TEAM.
Internal communication campaigns and specific multimedia training programs to raise employee awareness of sustainable practices such as streamlining energy consumption, using sustainable transport or changing behaviour patterns.
THE PRODUCT
Incorporating organic fabrics.
Organic cotton.
Manufacturing PVC-free footwear.
Incorporating organic fabrics. Organic cotton.
Bershka supports organic farming and uses organic cotton in selected garments (100% cotton, completely free of pesticides, chemicals and bleaches). Finding them in the shop will be easy, as they bear a distinctive label.
TRANSPORT
Introducing biodiesel fuel.
The Bershka lorry fleet, which carries over 200 million garments each year, uses 5% biodiesel fuel. This measure allows for the reduction of over 500 tonnes of CO2 emissions into the atmosphere.
POLICY OF TREATMENT OF ANIMALS
All products of animal origin sold in our shops, including fur and leather, come exclusively from farms raising animals for food, and in no case from animals slaughtered solely for the sale of their skins.
Bershka belongs to the INDITEX Group.
Our first store was established in April 1998, entering the market with a new vision of the store and fashion. Catering to young consumers, Bershka, thanks to its premises, in over 400 locations around the world, promotes a casual yet bold style that is at ease with a constantly changing, avant-garde environment. Enjoy the most fashionable clothes in the most entertaining store in the world!
The style is a reflection of character, it is the way young people express themselves and interpret the latest trends through their own personalities. The original Bershki designs are created so that they can always be at the top of the fashion league. The windows of our stores and their wonderful exhibitions act like a magnet, constantly attracting attention. Designed like a stage, they reflect the street trends and moods behind Bershka's vision.
Zara's sister brand that's huge in Europe finally arrived in the US - here are the best things to buy
Zara's sister brand Bershka has arrived in the US.
It sells items similar to Zara in slightly smaller sizes for slightly less money.
The brand has a pop-up location in New York City until the end of the year.
The best items to buy include faux shearling-lined jackets and a velvet shirt.
For those growing a little bit tired of giving Zara all their money week after week, we've got good news! There's a new store in town. Meet Bershka, Zara's younger sister store, now available for the first time ever in America. Bershka is the product of Zara's parent brand, Inditex, and is geared toward a younger audience, with a slightly cheaper price point to boot.
To celebrate the occasion, the brand opened up a pop-up shop at 580 Broadway in New York City on Tuesday, that will be open through the end of the year and according to WWD, will be selling on-trend items like embroidered coats, floral dresses, faux shearling jackets, sequined tank tops, velvet bodysuits, puffer coats, and faux leather skirts among