Imperial Promo Codes ➡️ ( Imperial Discount Codes) April 2024 UK

COMPANY

Imperial was born in 1978 from an idea of the entrepreneurs Adriano Aere and Emilia Giberti. They were pioneers in the manufacturing process that is now known as fast-fashion. Since then, our brand reputation and Made in Italy production have steadily increased. Today our company employs more than 300 people and distributes in 1,500 single-brand and multi-brand stores around the world. Imperial Fashion combines an international vision with a forward-looking approach to new trends. Its main strength is the ability to keep up with the latest trends, being able to quickly create impressive models and collections. Our constant research allows us to meet the taste of the most demanding fashionistas, without losing sight of style and attention to detail. For this reason.

HISTORY

Imperial was born in 1978 with the idea of spreading the concept of personal style. Adriano Aere and Emilia Giberti developed the idea of 'fast-fashion'. This process is really important for the fashion market: it meets the needs of. constant change.

Today they preside over a team of over 200 employees, 80 single-brand stores around the world and a network of direct product distributors.

The company's continued growth and growing recognition of the Imperial brand are reflected in its functional fashion style.

The study of cuts, styles and fabrics represents the taste for experimentation, a value chosen to identify contemporary, democratic and subway that the brand craves.

FASHION IN FOOD AT THE IMPERIAL WAR MUSEUM IN THE NORTH

We didn't go to Fashion on the Ration when it debuted at the Imperial War Museum, so we were overjoyed when it was announced that the exhibit would visit the museum's northern sister in the middle of last year. Fashion on the Ration documents how fashion and style survived (and thrived) during World War II. We went to see the exhibition this weekend, here is our summary:

Uniform as fashion

The exhibition begins with an exploration of the uniforms of the time, led by a quote from the newspaper Vere Hodgson. Law

'Piccadilly is such an exciting place today. All the uniforms of the nations push you to the sidewalk ... girls even in their service uniforms by the hundreds'

The most important feature of fashion during the war years was, without a doubt, the standardization of uniforms. In addition to the military and women's auxiliary services, countless other uniforms were worn, from uniformed volunteer services to medical personnel. About a quarter of the British population at the time wore a uniform in one form or another, even if it consisted only of a tin clamp or helmet. Uniforms were also useful for dividing divisions into classes.

The influx of military personnel from abroad gave the streets a cosmopolitan air. American uniforms were smarter and made with more luxurious fabrics; this caused admiration and resentment.

The uniform design also helped recruit volunteers. The Royal Female Naval Service uniform, for example, was highly admired, no doubt helping with recruiting. Women have also adopted military trends in their wardrobe, wearing tailored hats and uniform-inspired dresses.

Functional fashion

For men and women without uniforms, the practical implications have also changed the way they dress. It became increasingly important that clothes were functional and elegant. Garment manufacturers were quick to exploit the commercial potential of the war. Major events led to major business opportunities: when the government's advice was to "wear something white," stores quickly stocked a variety of bright outfits. Bags with compartments for gas masks were produced. The "mermaid costume" was conceived as a suit suitable for air raid shelters.

The demands of life in wartime meant that practical clothing, such as coats and overalls, was purchased and used regularly to protect fashionable clothing. This led to functional fashion trends, for example, women wearing trousers.

Create and fix

As new clothes became scarce or rationed, the "do it and fix" brochure was launched by the Ministry of Information in the midst of World War II. He encouraged housewives to be cheap (and stylish) in austere times by providing clothing care tips and design ideas. Some of the results on display wouldn't look awkward on London Fashion Week runways, from silk 'escape maps' reinvented as bikinis to patchwork pants and tops.

Practical clothing and CC41

Practical clothing has been a source of inspiration here at Field Gray, both in principle and by design. The first utility clothing went on sale in 1941, with Vogue announcing the advent of models in October of that year.

The clothes were made with a limited range of controlled fabrics, with regulated prices to ensure they are accessible to all. The official CC41 logo ("Controlled Commodity 1941) is born.

The scheme standardized the production of materials and addressed the problems of clothing rationing, so that all types of clothing had the same score, regardless of quality. Wealthier shoppers could buy quality clothing that would last a long time, while less healthy shoppers had to use the same number of coupons for clothing that could last half the time.

As in any period or subculture of fashion, there was a lot of dislike for the notion of "standardized" clothing, so the government asked designers to design the prototype of the Utility line to show that these clothes could be elegant and also varied.

A new hope

The show ends with a "futuristic" nod to Dior's New Look and the hopeful optimism of the late 1940s, an unmissable exhibition featuring countless examples of wartime fashion; will run until May 1, 2017. For more information, visit the IWMN website.